I le muamua siosiomaga vevela siaki o le femalagaaʻi faufautua alalafaga, o iʻuga o suʻesuʻega faavaomalo i le lalolagi taugata femalagaaiga sooupu ua faʻasaʻolotoina. Faʻatulagaina e o gatasi ma le faigofie o le lokaina i le tele o vaega o le lalolagi, o le faʻamoemoe ia malamalama i le au faʻatauaina autu ma le amataga faiga o faʻafefea, o fea ma o afea tagata faʻatau oloa fuafua e amata toe malaga.
Mai se faʻataʻitaʻiga o le sili atu i le 1000 tagata tumaoti fuafuaga, tagata taʻitoʻatasi ma ofisa i le salafa o Asia Pasefika, Europa, Amerika i Matu, Latina Amerika, Sasaʻe tutotonu, Lusia ma Aferika, o mea nei na taʻua o nisi na aliaʻe mai:
- Talu mai le amataga o Covid-19, lua vaetolu (64%) o i latou na suʻesuʻeina na fai mai na latou aveina femalagaaiga tusi mai a latou tagata o tausia
- Sili atu 50% o nei vaitau e tatau ona faia i luma o Tesema 2020
- 72% o Kamupani Vaʻaia na mauaina ni tele tusi
- Mai vaalele femalagaaiga ua uma ona tusi, 39% e fai aiga ae 27% e umi malaga faimalaga
- Sili atu 50% o uma planners ma sooupu suesueina fai mai latou te mautinoa o le alamanuia o le a toe solia i totonu o le tausaga
- O i latou e leʻi faia se okaina, 72% fuafuaina le aʻeaʻe o faʻatonuga i totonu ole 3 masina
O tagata tafafao maimoa ua maeʻa faʻatulagaina ni suiga fou ma le 59% o tagata faufautua femalagaaʻi o loʻo fai mai o latou tagata faʻatau o loʻo manaʻomia ni faʻamatalaga e uiga i femalagaiga taʻavale taugata ona o le latou filifiliga sili lea mo a latou aso malolo muamua ua faʻaalia ai se tulaga mo femalagaiga i totonu o aiga o se faʻamuamua i amataga o le toe foʻi mai malaga tafaoga.
Ole tele o auala o femalagaaʻiga autu COVID-19 na faʻaalia mai le suʻesuʻega e aofia ai:
- I latou mafaufau i isi ituaiga o femalagaaiga, 25% o loʻo mafaufau folau mo latou tagata faʻatau. E aofia ai vaitafe, sami ma malaga faʻavaomalo.
- Ole manaʻoga e aua le soʻona manaʻomia ni tulaga faʻaletonu ole soifua maloloina ole ki mo tagata femalagaaʻi maualuluga o loʻo mananaʻo e faʻaalu le latou taimi muamua faʻafiafia ma le aiga. Sili atu ma le afa ua maeʻa tusi malaga aiga, pei o nisi taimi mo femalagaaʻiga aofia asia aiga ma aiga faʻamanatuina. O suiga taua i amioga e aofia ai le toeititi 73% fuafuaina e pipii latalata i le fale.
- Sili atu i le afa - 57% - o loʻo manaʻomia foʻi a latou tagata malaga mo le sailia o fale tumaʻoti - o seisi faʻailoga o aiga ma vaega vavalalata ua toe fesoʻotaʻi.
- Aʻo amata ona tatalaina nofoaga amata o lenei suʻesuʻega, na faʻaalia ai le kolosi o filifiliga mo femalagaiga faʻavaomalo ma Eleni, Italia, Maldives, Caribbean, ma Europa o nofoaga e sili ona lauiloa.
Ina ua fesiligia poʻo a a latou filifiliga silisili mo a latou malaga paganoa na sosoʻo ai, na filifilia e le au tali mai:
Vaʻaiga i matafaga, Malaga aiga, Nofoaga tumaoti, Vavega faʻanatura, auala auala, folauga, aganuu & faʻafiafiaga tulaga ese / poto masani.
I le taimi lava e tasi sili atu 20% faʻaalia fiafia e taulaʻi i le gafataulimaina, ma malamalama femalagaaʻi ma soifua maloloina ma le soifua maloloina fesoʻotaʻi malaga auala faʻaalia foi o se muamua filifiliga.
O le suʻesuʻega na faʻailoa mai ai foʻi le talitonuga o soʻoupu i ki e unaʻia ai tagata faʻatau: o le mauaina o se tui, le siʻiina o vaʻaiga faʻatapulaʻaina ma le tatalaina o tuaoi, soifua maloloina, saogalemu ma tulaga saogalemu (e le gata i femalagaiga ae i faletalimalo) le malologa o le quarantine / oe lava. -faʻamamaina, ma le fetuutuunai o le resitalaina ma le faʻaleaogaina o tuutuuga.
O nisi suiga lelei na oʻo mai i le lokaina ma ofisa fai mai o le taimi na mafai ai ona latou "toe fausia pisinisi ma fetuʻunaʻi i suiga i le femalagaiga pisinisi ma a latou tagata faʻatau". O isi na fai mai na latou aoga mai avanoa e aʻoaʻo ai mai le tele o initaneti ma fonotaga i luga o le upega tafailagi, ae o le taimi na faʻaalu foi "faʻamalosia tagata faigaluega vavalalata, ma le taimi e paʻi ai faʻavae ma naʻo talanoaga".
#fausia paopao
OA MEA E AVEA MAI LENEI TUSI:
- O tagata tafafao maimoa ua maeʻa faʻatulagaina ni suiga fou ma le 59% o tagata faufautua femalagaaʻi o loʻo fai mai o latou tagata faʻatau o loʻo manaʻomia ni faʻamatalaga e uiga i femalagaiga taʻavale taugata ona o le latou filifiliga sili lea mo a latou aso malolo muamua ua faʻaalia ai se tulaga mo femalagaiga i totonu o aiga o se faʻamuamua i amataga o le toe foʻi mai malaga tafaoga.
- the availability of a vaccine, the lifting of travel bans and borders opening, health, security and safety standards (both in flight and at hotels) the relaxation of quarantine/self-isolating, and the flexibility of booking and cancellation terms.
- Timed to coincide with the ease of lockdown in many parts of the world, the objective was to understand the key drivers and the early trends of how, where and when wealthy consumers plan to start travelling again.