O se hashtag lauiloa i luga o ala o faʻasalalauga lautele ua le iloa ai se malamalamaaga tele i luga o se tamaʻi motu tumaoti i le Pasefika i Saute. O le hashtag #vomo - o lona uiga o le "Vote Or Miss Out" - tufatufaina le faʻailoga ma se taugata Fiti resort faʻaigoaina "VOMO".
O i latou e fiafia e fia iloa atili e uiga ia Mrs Obama's #vomo campaign ma sosoʻo ai faʻasalalauga i luga o le televise na mafua ai le faʻateleina o le suʻeina e Google o le igoa faʻapuʻupuʻu - o le faʻafeiloaʻiga o se faʻaopoopoga o le 85% feoaʻi i le nofoaga o le nofoaga faʻapitoa ma le 122% faʻateleina o faʻaaliga lagona i le aotelega , faʻaavanoaina fua fua faʻaaliga ma femalagaaʻiga fesili mai le fiafia US tagatanuu mananao e fia iloa atili e uiga i le motu.
O le Faʻatonu o le Faʻatau atu ma le Maketiga a le VOMO, Karen Marvell, na ia taʻua e faapea, o le mea moni lava na tupu, e “matua le mafaufau lava.”
Fai mai Ms Marvell, "Matou te sili atu nai lo le fiafia e faʻasoa atu le #vomo ma se mafuaaga sili. Ma o le mea moni matou te fiafia i le fou faʻalauiloaina na mafai ai ona vaʻaia matou ina ia vaʻaia e le toʻatele aofia. Ua fai lava si faʻafeiloaʻiga o le afā i le taimi o le suiga o pisinisi ona Covid-19 faʻatapulaʻaina femalagaaʻiga. Matou te fiafia lava ua maua lo matou fale motu matagofie i se auala faʻaosooso. ”
OA MEA E AVEA MAI LENEI TUSI:
- The welcome outcome being an increase of 85% traffic to the resort’s website and 122% increase in search impressions overall, providing free brand exposure and travel enquiries from interested US citizens wanting to know more about the island.
- A trending hashtag on social media channels has inadvertently placed a big spotlight on a small private island resort in the South Pacific.
- And of course we’re loving the new exposure that has allowed our brand to be seen by a larger audience.
