O le kamupani vaʻalele o loʻo i ai i se tulaga sili ona faigata e pei o le Covid-19 faʻamaʻi faʻamalosi kamupani vaʻalele e taofi uma malaga ona o le le mautonu manaoga malaga. O kamupani vaalele o loʻo lipotia faʻasolosolo kuata tupe leiloa talu mai le kuata muamua (Q1) o le 2020 ma Southwest Airlines Co (Southwest) e le o se tuusaunoa. O lenei mea na mafua ai le maofa 200% siitia i luga faatosina talanoaga luga o Twitter i le vaitaimi o Me-Oketopa 2020 faʻatusatusa i le ono masina talu ai.

Ina ia faʻatautaia le faʻalavelave faʻalavelave, o Dallas-based Southwest o loʻo faʻaaogaina ni metotia fou e ala i le taulaʻi atu i tagata tafafao maimoa ma amata faʻalauteleina auala fou a le atunuʻu.

I le masina o Iulai, sa i ai se tulaga maoaʻe i talanoaga faatosina i Southwest luga Influencer tulaga, taitaia e le lona lua kuata kuata lipoti, mulimuli ane i le muamua kuata kuata. E pei foi o isi kamupani vaʻalele, ua aʻafia foi Southwest e le malo-faʻatapulaʻaina femalagaaiga, maualalo le manaʻoga o femalagaaiga aʻo tausisi pea i le va fealoai e puipuia ai le pepesi o le COVID-19 faʻamaʻi.

O le isi taua tele talanoaga i le va o tagata faatosina na maitauina ia Oketopa, ina ua pagatia Southwest tolu kuata kuata leiloa mo Iuni-Aukuso 2020. Peitai, na mafai e le kamupani ona teuina le susunuina o tupe i aso uma e tusa ma le US $ 12m ia Oketopa mai le US $ 30m ia Aperila.

Ona o le manaʻoga mo femalagaaʻiga o loʻo mumusu pea ma o loʻo unaʻia le faʻamalosia o kamupani vaʻalele, e tele kamupani vaʻalele ua faʻaaoga e tipi galuega ma faʻamauina le faʻamauina o galuega e faʻatonutonu ai tau. Ua taofia le faigaluega a Southwest ma na amata ia Mati 2020 na faʻasalalau ai e le kamupani ni galuega ae leʻi faʻailoa mai ni galuega talu mai lena taimi.

E ui lava ina pipili ma leiloa, Southwest faʻaopoopo auala fou taunuʻu i ai i totonu o lana fesoʻotaʻiga e faʻaaoga i luga o ono ono femalagaaʻi manaʻoga pe a maeʻa malologa i luga o femalagaiga vaʻalele. E 11 auala fou ua fuafuaina mo Long Beach, Orange County, Atlanta, ma Denver, amata ia Novema.

Ole faʻamaʻi lea ole COVID-19 ua faʻamalosia kamupani vaʻalele e sui le taulaʻiga mai pisinisi femalagaaʻi ile malaga tafaoga. I le masina o Oketopa, na maitauina ai foi le isi tala o talanoaga ina ua folafola e Southwest e faaopoopo ni auala fou se iva i le salafa o le atunuu i le 2021, e aofia ai ma nofoaga tafaoga i Florida, Colorado ma Kalefonia.

OA MEA E AVEA MAI LENEI TUSI:

In July, there was a dramatic rise in influencer conversations around Southwest on Influencer platform, led by the second quarterly loss report, following the first quarterly report.
In October, another conversation spike was noticed when Southwest announced to add nine new routes across the country in 2021, including leisure destinations in Florida, Colorado and California.
Despite being crippled with loss, Southwest added new domestic destination routes in its network to capitalize on the potential travel demand after relaxation on air travel.