O le Ascott Limited (Ascott), o se pisinisi fale talimalo e pulea atoa e CapitaLand Investment, i aso nei na faʻaalia ai lana faʻailoga faʻafouina, Somerset.
O se fa'ailoga e siamupini ai le fa'atasi ma le fa'aauauina, Somerset o lo'o fa'apipi'iina le fealofani i totonu o tagata ta'ito'atasi, ma aiga ma le si'osi'omaga. O lenei fa'ailoga fa'ailoga e mulimuli atu i le fa'asalalauga lata mai a Ascott o le Ascott CARES, o se fa'avae fa'atumauina e fa'aogaina ai le fuafuaga fa'atupulaia o Ascott ma iloiloga o le siosiomaga, agafesootai ma pulega (ESG). O le toe faʻafouina o le Somerset brand e avea o se isi faʻailoga e faʻailogaina ai Ascott o se tasi o faʻalapotopotoga faʻafeiloaʻi muamua na tuʻuina atu i ai le tulaga Faʻamaonia e le Global Sustainable Tourism Council.
Ms Tan Bee Leng, Ascott's Managing Director for Brand & Marketing, fai mai: “O femalagaiga gafataulimaina ua maua le lauiloa i taimi talu ai ona o tagata femalagaaʻi ua sili atu ona malamalama i le va fealoai ma iloa o latou tulagavae siosiomaga. O loʻo matou molimauina le toe foʻi mai i tafaoga a aiga ma malaga faʻatuputupulaga, a o vaʻavaʻai malo e malaga o se auala e toe fesoʻotaʻi ai pe a maeʻa le faʻamaʻi. I lenei tulaga, o le Somerset brand na faʻafouina e faʻafetaui ai le faʻatupulaia o faʻamoemoega o tagata femalagaaʻi mo le faʻaauau, ae i le taimi lava e tasi ia faʻamautinoa e mafai ona latou faʻatofuina i latou lava i se poto masani, faʻatasi.
“I le avea ai o se fa'ailoga sili lona lua i totonu o la tatou fa'asoa i le lalolagi, ua sili ona ta'uta'ua Somerset i a tatou malo o lo'o faimalaga ma aiga, ona o lona fetuutuuna'i e fa'afetaui ai fa'amoemoega eseese o femalagaiga - mai le si'itia i nofoaga umi i aso malolo pupuu. A'o fa'aauau pea le toe fa'aleleia o femalagaiga, matou te fiafia e uiga i avanoa fa'afouina o le a ofoina mai e Somerset mo aiga ma tagata femalagaa'i mafaufau. Somerset e faʻamanatuina le faʻapotopotoina o tagata i se siosiomaga faʻafeiloaʻi, aofia ai ma le fale. Matou te faʻamoemoe e faʻatulagaina se nofoaga e mafai ai e aiga uma i augatupulaga ona fefaʻasoaaʻi taimi fiafia, fausia ni manatuaga tumau ma fatuina ni aafiaga lelei," o le faʻaopoopo mai lea a Ms Tan.
Somerset Brand Saini
O le taimi lava e ulu atu ai i faitotoʻa, e vave ona toe faʻafouina lagona i le manogi saini Somerset, o se manogi citrus fou ma mama faʻatasi ma le paʻu o le laʻau lauti ma mea e puipuia ai siama mo se filemu faaopoopo o le mafaufau. Ona fa'afeiloa'i lea o malo ile va'aiga ole saini foliga puipui puipui, o se nofoaga tutotonu fa'apitoa fa'alenatura e fa'atutu atili ai le leo mo le nofo. Somerset Rama 9 Bangkok ma Somerset Pattaya i Taialani, mo se faʻataʻitaʻiga, o loʻo i ai lobbies e faʻapipiʻiina i tioata tioata lapopoa ina ia mafai ai e malo ona fiafia i vaaiga loloto o togalaau lauusiusi i fafo. Somerset Baitang Suzhou i Saina o lo'o i ai lona puipui fa'apaologa ua teuteuina i fata tusi laupapa maualuluga e fai ma fa'aili mo la'au e fa'aali.
Faʻafeiloaʻi malo ma se ataata faauo ma se uiga faʻafilemu, Somerset sociates, ua taʻua o "le Leoleo" o ni tagata e tausia le tautinoga a le faʻailoga i le faʻatasi ma le gafataulimaina. O le Guardians i Somerset Pattaya, taʻalo se foliga faʻafouina ma se ofu lima pupuu mo tamaloloa, ma se ofu faʻalelei e uumi tulivae ma se vaeluaga o le ua mo tamaʻitaʻi. O laei i toniga manava ma e le faʻasaʻo, o le Guardians e mafanafana, faʻalogo ma toʻafilemu, faʻalautele fesoasoani ina ia mafai e malo ona taulaʻi i taimi e taua.
Mai pepa ki laupapa e fa'alelei i totonu o potu tusi ma mea lelei, e fa'amalosia malo e fa'ata'ita'i le olaga gafataulimaina pe a siaki i totonu. Fa'amalieina ituaiga olaga e fiafia i ai, potu ua mamanuina i pito lapotopoto e fa'afeiloa'i ai malo laiti ma matutua. Mo le poto masani a Somerset, e mafai e malo ona filifili e nofo i le tele o Saini Themed Suites o loʻo faʻapipiʻiina ma le aiga ma autu faʻalelei i le mafaufau. O le 'Family Suites', mo se faʻataʻitaʻiga, ua faʻapipiʻiina i meaafale ma mea teuteu a tamaiti e faʻaosofia ai mafaufauga ma taʻaloga. E mafai fo'i ona fa'atulagaina fetuutuuna'iga potu fa'aoga fa'aoga lua-ki ma potu fa'afeso'ota'i ina ia mautinoa se nofo lelei mo vaega o so'o se tele. O lo'o fa'asolo atu i le tele o meatotino, e mafai e malo ona filifili mai su'ega fa'atatau i le Jungle i Somerset Rama 9 Bangkok, i su'ega fa'atatau i Vaomatua, su'ega Tatami ma su'ega fa'atatau i Arcade i Somerset Baitang Suzhou ma Somerset Wusheng Wuhan i Saina. Su'ega fa'a-faiga fa'afafagafa'atasi, fa'ato'a fa'atasi ma tama'i fale'ie ta'alo ma pusa fa'afeiloa'i mo uo fulufulua o lo'o maua fo'i i Somerset Alabang Manila i Filipaina.
I totonu o fanua fanua, e mafai e malo o vaitausaga uma ona faʻaalu taimi lelei ile Eco Play Area ma Gym. E fa'amalosia e le fiafia, o le Eco Play Area ose nofoaga e fa'afeiloa'i tamaiti e iai elemene biophilic ma mea ta'alo e fa'amalosia e le malosi o le la ma le kinetic. I Somerset Pattaya, o le fale muamua o le ituaiga i se nofoaga e malaga ai, e mafai e tamaiti ona fiafia i taimi taʻalo i fafo o le Pirate vaʻa e taʻalo vai ma se vaitaele e le gata e vaʻaia le sami. E mafai fo'i ona fai a'oa'oga a tagata asiasi ile Eco Gym, lea e aofia ai meata'alo ma mea fa'atekonolosi e fa'asao ai le malosi po'o le fa'atupuina o le eletise, e mafai ai e malo ona mafaufau i le malosi latou te fa'aaogaina ma i le taimi lava e tasi e gaosia ai le eletise a'o fa'amalositino.
O le Somerset Sustainability Passport Program o se fa'amoemoe e fa'amalosia ai malo e avea ma vaega o femalagaiga lanu meamata e ala i le tauia i latou i fa'aitiitiga ma fa'amanuiaga pe a latou faia filifiliga gafataulimaina. Somerset meatotino i Filipaina, mo se faʻataʻitaʻiga, o le a faʻalauiloaina le polokalame mo malo e maua ai Ascott Star Rewards (ASR) points pe a latou filifili mo faiga faʻaauau e pei o le toe faʻaaogaina o ie lino ma solo, ma le faʻavasegaina o otaota palasitika. Somerset Rama 9 Bangkok o le a faʻalauiloaina foi le polokalame mo a latou malo laiti e faʻamaeʻa galuega ma aoina faʻailoga i vaega eseese o le fanua. E mafai e tagata asiasi ona toe fa'atau fa'ailoga e pei o 'Cubby and Friends' collectibles, ma aumai se fasi Somerset ile fale. O Cubby, o le mascot a Ascott e siamupini i le aofia ma le faʻaauau, e fetaui ma se faʻailoga mo Somerset, ma e masani ona vaʻaia ma uo mai le salafa o le lalolagi, o loʻo faʻaalia o se vaega o totonu o fale ma oloa. Mo se faʻataʻitaʻiga, Somerset Kuala Lumpur ua mamanuina se faasologa o maneta laupapa taʻitasi ma Cubby o loʻo ofuina i laʻei masani e asiasi i faʻailoga iloga.
'Somerset Where's Cubby Global AR Adventure' Campaign
I le faʻamanatuina o le faʻafouina o le Somerset brand, o loʻo talimalo ai Ascott 'Somerset Where's Cubby Global AR Adventure', o se taʻaloga e fitu vaiaso le umi o fefaʻatauaʻiga ma sili atu i le valu miliona ASR points e sili atu i le SGD20,000 e manumalo ai. Mai le aso 22 o Novema 2022 i le aso 8 o Ianuari 2023, o lo'o natia tulafono a le AR i luga o le 70 o lo'o auai meatotino ma ala i luga ole laiga, e fa'aalia ai le 12 mamanu eseese o le 3D Cubby fa'afiafia. O mamanu ta'itasi a Cubby o lo'o iai se fe'au fa'aa'oa'oga o lo'o fa'aalia ai tulaga taua a Somerset o le fa'atasi ma le fa'aauau. E mafai e tagata asiasi ma tagata lautele ona suʻeina le AR code, puʻe se ata poʻo se vitio o mamanu taʻitasi ma faʻasoa e avea o se Instagram Story. Ina ia agavaa mo le foaʻi faʻalevaiaso, e manaʻomia e tagata auai le mulimuli ma faʻailoga le Ascott's Instagram account (@discoverASR), e tu ai se avanoa e avea ai ma se tasi o le 10 manumalo na filifilia faʻafuaseʻi e maua SGD200 aoga o ASR points.
Somerset brand refresh o se vaega o le Ascott's Brand360 fuafuaga, o se faʻamalositino faʻalapotopotoga e faʻamalosia lona faʻalauteleina o faʻailoga faʻailoga e ala i tala faʻamaʻai faʻailoga ma le faʻalauiloaina o faʻamatalaga saini ma polokalame faʻapitoa i ituaiga taʻitasi. O le Citadines brand refresh na faʻaalia ia Setema 2022. Faatasi ai ma le faʻailoga 'Mo le Alofa i Aai', Citadines ofo atu i tagata malaga le mafanafana o se fale tautua ma le fetuutuunai o se faletalimalo. Ascott, Oakwood ma The Crest Collection brands o le a faʻasalalau foʻi saini ma polokalame fou i le 2023.
