Alexandria, Virginia - Na faʻasalalau e le ASTA i le aso, ua faʻalauiloa lana Lipoti faʻaletausaga o le Supplier-Travel Agent Marketing. O le suʻesuʻega na gaosia ai iʻuga na maua i lenei 18-itulau lipoti na faʻatautaia ia Mati o le 2008 ma aofia ai faʻamaumauga o suʻesuʻega i luga o tagata e fiafia e tuʻuina atu, faʻatonutonuina auala na faʻaaogaina, faʻamalosia ma le aoga o tagata e aʻoaʻoina polokalame aʻoaʻoga.

"E taua mo tagata femalagaaʻi polofesa ona maua le avanoa e solomuli ai ma toe iloilo pisinisi tulaga masani," o le tala lea a Cheryl Hudak, CTC, ASTA peresitene ma CEO. "O loʻo faʻamalosia e le ASTA le faia pea o lipoti sili ona lelei, e pei o le Supplier-Travel Agent Marketing Report, o lea e mataala ai sui o le atunuʻu i aga masani o loʻo aliaʻe mai ma o lea e mafai ai ona latou mataʻituina lo latou tulaga alualu i luma i se tulaga masani ma faia fetuunaiga pe a manaʻomia e mautinoa ai le faʻaauauina o le manuia. . ”

Sa faʻatautaia e le ASTA lana suʻesuʻega faʻaletausaga o le Supplier – Travel Agent Relation Marketing e fesoasoani ai i ofisa femalagaaʻi ma kamupani e tuʻuina atu le malamalama ma le faʻailogaina o faʻatonuga masani a pisinisi ma kamupani.

O le lipoti na faʻamaeʻaina ai o se sootaga malosi i le va o tagata e tuʻuina atu ma tagata ofisa femalagaaʻi e taua pe a fai o itu uma e lua e manaʻo e faʻateleina le aofaʻi o pisinisi latou te fausiaina. O lenei lipoti na maua ai foi o le 95.9 pasene o sooupu o lo o aafia i se mea e fiafia iai le aufaipisinisi latou te faia e faavae i luga o le igoa o le kamupani ma le tulaga lelei o a latou oloa.

Faʻatasi ai ma isi sailiiliga:

Ole toʻatele o ofisa, 66.1 pasene, latou te le tuʻuina atu ni faʻamalosiʻau i kamupani pito i luma mo le resitalaina ma kamupani e fiafia iai.

Ole toʻatele o femalagaiga i vaʻalele, 65.9 pasene, o loʻo faʻamauina pea ile polokalame ole GDS e sosoʻo ai ma le upega tafaʻilagi a le kamupani vaʻalele.

O faʻatauga a le tagata lava ia ma faʻaliga o fefaʻatauaiga i le lotoifale o auala sili ia ona aoga e aʻoaʻo ai e uiga i tagata fou.

Ina ua fesiligia mo a latou manaʻoga metotia o le mauaina o aʻoaʻoga, tagata na teteʻe filifilia fonotaga a le tagata lava ia ma semina ma luga ole laiga i luga ole laiga aʻoaʻoga e avea ma latou mea e fiafia iai. Ole toʻatele o soʻoupu e auai i malaga a le FAM e aʻoaʻo e uiga i oloa fou ma taunuʻuga.

OA MEA E AVEA MAI LENEI TUSI:

The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs.
“ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success.
The report concluded that a strong relationship between suppliers and travel agents is imperative if both sides want to increase the amount of business they generate.