O atunuu sui o le Greater Mekong Subregion ua matua tuuto atu i le faʻamalosia o le galulue faʻatasi o turisi. O lenei tausaga, o le a tatou faamanatuina ai le tatou 23rd Mekong Tourism Forum i le UNESCO Heritage Site o Bagan i Myanmar.
E manino lava le tele o suiga i le itulagi, faʻapea foʻi ma tagata tafafao maimoa i le lalolagi, i le 20 tausaga talu ai. A'o tapunia nisi o atunu'u i turisi, o isi sa i ai i le amataga o atina'e. O aso nei o lo'o taula'i atu atunu'u uma i turisi e avea ma poutū tau tamaoaiga.
O le si'itia o le vasega ogatotonu Asia ua suia ai maketi autu autu mai le itu i sisifo i le itu i sasae, ma mafua ai le tele o turisi faʻaitulagi, manaʻomia oloa eseese ma fesoʻotaʻiga. Ae ui lava i na mea uma, o le luʻitau autu na matou feagai, ma o loʻo taumafai e foia, o le faʻamalosia o le faʻatasi.
Ina ia mafai ona foia lenei faʻalavelave, ua faia e le Mekong Tourism Coordinating Office ni faʻavae fou e faʻamalosia ai le galulue faʻatasi ma vaega tumaoti, e pei o:
- o le maketiina fefaʻatauaʻiga faʻaagafesootai ma le faʻavaeina o le gafatia "Mekong Moments"
- o le faʻasalalauga faʻaitulagi faʻasalalauga faʻasalalau "Mekong Mini Movie Festival"
- o le taʻiala faʻatautaia femalagaaʻi "Experience Mekong Collection"
- le "Mekong Trends" - tuʻuina atu faʻamatalaga turisi
- o le "Mekong Innovative Startups in Tourism" (MIST) polokalame, faʻataʻitaʻiina amataga i le tekinolosi femalagaaʻi ma vaega o aʻafiaga lautele
– o le upegatafa'ilagi a le faalapotopotoga MekongTourism.org, o lo'o i ai se faletusi e-e
– le Mekong Tourism Contributor Program
- o le fonotaga faaletausaga pisinisi "Mekong Tourism Forum"
O le faia o felagolagomai fa'aitulagi turisi i le va o le tele o atunu'u e mafai ona avea ma lu'itau moni. E faʻafefea ona e fatuina le taua mo femalagaaiga ma tagata tafafao maimoa i le itulagi o Mekong?
O le fuafuaga a le Mekong Tourism Coordinating Office (MTCO) i le lima tausaga talu ai ua fausia atoa i luga o le sao, galulue faʻatasi, ma le faʻaogaina o paaga. Afai e mafai ona ausia le faʻatasi, o le natura faʻatasi o le maketiina o le mea e alu i ai e matua mamana lava - pe afai e faʻafaigofieina i se auala e saofagā ai tagata taʻitoʻatasi i le tamaoaiga o tagata asiasi, faʻamanuiaina a latou lava pisinisi ma iu ai ina galulue faʻatasi le taua i le lautele o le faʻaalia o le taunuuga. .
O lenei fa'ata'ita'iga felagolagoma'i e mafai, i le talitonuga, e mafai ai e so'o se taunu'uga maualalo tau tupe e fa'atauva ma so'o se taunu'uga e tele tupe, fausia fa'atasiga fa'apitoa o pisinisi femalagaa'i i le mea e alu i ai.
Ua matou atina'e se faiga fa'atauva'a fa'atasi ma le fa'atupuina o agava'a fa'anatura e fa'aoso ai turisi gafataulimaina ma fa'atupuina fa'atasi i le itulagi. O lenei ta'iala ua suia ai fo'i le fa'ata'ita'iga fa'ata'ita'iga fa'ata'ita'iga fa'aleaganu'u i se fa'ata'ita'iga fa'atauva'a fa'atasi. Le taunu'uga: o se fa'ailoga gafataulimaina fa'amalosia e fa'amatalaga moni lea e fausia ma tu'uina atu e pisinisi laiti femalagaa'i. O na mea o loʻo faʻasoa e tagata faimalaga moni, faʻaosofia le lalolagi e asiasi i le itulagi o ni tagata malaga faʻapitoa ma faʻamoemoe.
O le Experience Mekong Collection e tuʻufaʻatasia ai pisinisi laiti, feololo ma agafesootai e tuuto atu i tagata tafafao maimoa. O a ni fa'avae e tatau ona fa'ataunu'uina e se pisinisi e avea ai ma vaega o lenei vaega?
O fa'asologa o tagata fa'atau ua fa'aosoina ai le mana'o o tagata femalagaa'i e auai i fa'amatalaga moni fa'apitonu'u ma gafataulimaina. Ose tulaga lelei lea mo tagata tafafao maimoa, ma o le tamaoaiga e aumaia e tagata tafafao maimoa e salalau atu i nofoaga lona lua ma totonu o nuu e maua ai e pisinisi laiti, laiti ma feololo le avanoa e manuia ai.
O nei pisinisi laiti femalagaiga e fa'atonuina e fausia ai le Experience Mekong Collection, o lo'o avea ma fa'ailoga fa'ataufa'atuatuaina mo pisinisi fa'aagafesootai i le vaega femalagaa'i. Ole fa'aputuga o lo'o fa'atatau ile 17 United Nations Sustainable Development Goals (SDGs) ma fa'atino e fai ma fa'avae e fa'atupu ai le agava'a mo isi pisinisi e a'oa'o ma fefa'asoaa'i faiga sili.
Ole Experience Mekong Collection ua iai nei ile lata ile 350 tama'i pisinisi femalagaa'i. O i latou e ofoina atu fa'amatalaga femalagaiga gafataulimaina i vaega o le nofo, tofo, fai, fa'atau, folau, ma ta'amilosaga.
So'o se tasi e mafai ona filifilia pisinisi e fa'aopoopo i le Experience Mekong Collection ma le Mekong Tourism Advisory Group (MeTAG) e fa'amautinoa o nei pisinisi, o le mea moni, latou te fa'atupuina se a'afiaga fa'aagafesootai i o latou nu'u ma maua ai se poto masani fa'apitonu'u.
Tuʻu "tagata faʻatau", e aofia ai tagata faimalaga ma tagata nofomau, faʻasoa o latou poto masani i nei pisinisi i luga o ala o fesoʻotaʻiga lautele, fausiaina o se ao o loʻo i totonu o faʻasalalauga faʻapitoa i le Mekong Region.
O lenei fa'ata'ita'iga gafataulimaina o lo'o i ai nei "fa'alauiloa" fa'aleaogaina se fa'ailoga e fa'atatau i pa'aga e fa'atatau i fa'amatalaga moni ma gafataulimaina, fa'asaoina o measina ma aganu'u o le nofoaga, lagolagoina e le nu'u fa'apitonu'u.
Ua e va'aia ni fa'ai'uga ua fa'amanuiaina nei polokalame?
OA MEA E AVEA MAI LENEI TUSI:
- So'o se tasi e mafai ona filifilia pisinisi e fa'aopoopo i le Experience Mekong Collection ma le Mekong Tourism Advisory Group (MeTAG) e fa'amautinoa o nei pisinisi, o le mea moni, latou te fa'atupuina se a'afiaga fa'aagafesootai i o latou nu'u ma maua ai se poto masani fa'apitonu'u.
- If engagement can be achieved, the collaborative nature of marketing the destination is immensely powerful – so long as it's facilitated in a way that each stakeholder in the visitor economy contributes, benefiting their own business and ultimately collaboratively driving value to the overall exposure of the destination.
- These small responsible travel businesses are curated to make up the Experience Mekong Collection, serving as a trusted consumer label for social enterprises in the travel sector.
