Clickatell's lata mai Chat Commerce Trends Lipoti na maua ai le 95% o tagata fa'atau e mana'omia se poto masani fa'apitoa i talatalanoaga mo fa'afouga fa'amaumauga, ae maise lava mo le tuai o va'alele, tuai siaki, ma fa'aleleia.

Kilikiina, le CPaaS innovator ma Chat Commerce taʻitaʻi, i aso nei na faʻaalia iʻuga o ana mea fou Lipoti Fa'asalalau Fa'asalalauga Fa'asalalau: Fa'asalalauga Fa'asalalau, lea e fa'ailoa mai ai fa'amatalaga fou e uiga i le fa'aogaina o tagata fa'atau i aso nei e fa'afeso'ota'i ma faia fa'atauga i faletalimalo, kamupani va'alele, ma kamupani ta'avale lisi i fe'au fe'au feavea'i. O le suʻesuʻega, lea na tuʻuina mai ai tali mai le silia ma le 1,000 tagata auai, na maua ai le 87% o tagata faʻatau e manaʻo e faʻaoga feʻau feaveaʻi e fesoʻotaʻi ma kamupani femalagaaʻi.

77% o tagata fa'atau fai mai latou te naunau e fa'aoga se feso'ota'iga totogi feavea'i ma fa'ailoga malaga.

Ina ia malamalama loloto pe faʻafefea ona fesoʻotaʻi tagata faʻatau ma faʻailoga femalagaaʻi, o suʻesuʻega fou a Clickatell na maua ai le faʻalauteleina o manaʻoga mo faʻamatalaga patino ma faigofie tagata faʻatau e ala i talanoaga feʻau, e pei o le 92% o tagata auai e manaʻo e faʻaoga feʻau feaveaʻi e fegalegaleai ai ma faletalimalo, 89% e manaʻo e faʻaoga telefoni. fe'au fe'au e fegalegaleai ma kamupani va'alele, ma 85% e mana'o e fa'aoga fe'au feavea'i e fegalegaleai ma kamupani ta'avale totogi. Gen Z, Millennials ma Gen X latou te tuʻuina uma feʻau feaveaʻi e avea ma a latou auala pito i luga o fesoʻotaʻiga ma faʻailoga femalagaaʻi, faʻaalia ai tupulaga laiti e sili ona naunau e fegalegaleai ma ituaiga e ala ile telefoni feaveaʻi.

O loʻo faʻaalia foi e le lipoti o kamupani femalagaaʻi o loʻo misia se faʻaoga tulaga ese o le poto masani feʻau feaveaʻi: totogi. O le mea moni, 73% o tagata faʻatau na faʻaalia latou te leʻi faia lava se faʻatau e ala i se fesoʻotaʻiga totogi SMS. Ae ui i lea, faatasi ai ma le 77% o tagata faʻatau e fai mai latou te naunau e faʻaoga se fesoʻotaʻiga totogi feaveaʻi ma faʻailoga femalagaaʻi, o loʻo i ai se avanoa tele mo kamupani vaalele, faletalimalo ma kamupani lisi taavale e faʻaleleia ai le poto masani femalagaaʻi ma faʻatagaina tagata faʻatau e suʻesuʻe, faʻatau ma siaki a latou. fuafuaga malaga uma i luga o latou telefoni feaveai. 81% o tagata fa'atau e ono faia se fa'atauga e ala i se feso'ota'iga totogi ma so'o se ituaiga kamupani femalagaa'i, fa'atasi ai ma fa'amaumauga o faletalimalo e pito i luga le lisi (58%).

O fa'amatalaga autu fa'aopoopo e aofia ai:

Vaalele:
- 48% e manaʻo i fesoʻotaʻiga feaveaʻi mai kamupani femalagaaʻi i le taimi o le tusi, ma 63% na fai mai i totonu ole 24 itula.
- O tagata fa'atau e sili ona fia maua se fe'au i le aso o la latou malaga fa'atasi ai ma fa'amatalaga taua, ma le 60% o tagata fa'atau e mana'o e maua fa'amatalaga o so'o se suiga i minute mulimuli i la latou faigamalaga.
- 48% o tagata fa'atau e mana'o e tusi se va'aiga va'alele ma se kamupani va'alele e ala i fe'au feavea'i.
Faletalimalo:
- E fiafia tagata fa'atau i fe'au fe'au feavea'i ma faletalimalo (92%) vs. kamupani va'alele (89%).
- Mo faletalimalo, o le mauaina o se feʻau feaveaʻi o loʻo sauni lou potu ma talosaga vave poʻo le tuai o le siakiina o le mea sili lea e fiafia i ai tagata faʻatau (58% e manaʻo i se faʻamatalaga ua saunia lo latou potu ae 41% e manaʻo e logoina e faʻaleleia lo latou potu).
- O le fa'asaoina o faletalimalo ma le fa'aleleia o potu e sili ona maualuga mo le fa'aogaina o se feso'ota'iga totogi o talatalanoaga - 58% e mana'o e tusi se reservation, 47% mana'o e fa'aleleia lo latou potu.
Ta'avale totogi:
- 54% o tagata fa'atau e mana'o e maua se fe'au i le aso o la latou malaga fa'atasi ai ma fa'amatalaga taua o le lisiina o ta'avale, ma le 50% o tagata fa'atau e mana'o e maua fa'amatalaga o so'o se suiga i minute mulimuli.
Tupe totogi:
- 71% o tagata faʻatau na faʻaalia e sili atu lo latou naunau e faʻatau ma se kamupani femalagaaʻi e ala i se fesoʻotaʻiga totogi naʻo le maeʻa ona talanoa ma se sui ola poʻo se masini faʻapitoa.
Malaga lautele:
- 27% e manaʻo i feʻau feaveaʻi e fesoʻotaʻi ma se kamupani femalagaaʻi (le maualuga o soʻo se vaega), ae naʻo le 8% e manaʻo e fesoʻotaʻi ma se kamupani femalagaaʻi i luga o le upega tafaʻilagi talatalanoaga.
- 48% o tagata fa'atau e fa'amoemoe e amata fe'au fe'avea'i i le taimi o fa'amaumauga, 63% e fa'amoemoe e amata fe'au feavea'i i le 24 itula a'o le'i malaga.
- 80% o tagata fa'atau e fai mai e sili atu ona faigofie le fa'aogaina o se kesi femalagaa'i e ala i fe'au feavea'i pe a fa'atusatusa i isi auala.
- O tagata faʻaoga iPhone e sili atu ona faʻamalosia e faʻaoga feʻau feaveaʻi ma kamupani femalagaaʻi faʻatusatusa i tagata faʻaoga Android.

"E ala i le faʻatagaina o fesoʻotaʻiga ma faʻatauga mo a latou tagata faʻatau i talatalanoaga, ua tatalaina e Clickatell faitotoa i le faʻaogaina ma le faʻapitoa i luga o faʻailoga femalagaaʻi," o le tala lea a Pieter de Villiers, Pule Sili ma le faʻavae o Clickatell. "O faʻamaumauga o loʻo faʻaalia ai o loʻo i ai se avanoa mo kamupani femalagaaʻi e tuʻuina atu auaunaga ia latou tagata faʻatau i le faigofie ma le faigofie e ala i feʻau feaveaʻi, lea e manaʻomia ma manaʻomia e tagata faʻatau. Masalo o le taimi nei e sili atu nai lo se isi lava taimi, o le faʻamaoni o tagata faʻatau mo le puʻeina ma e manaʻomia e kamupani femalagaaʻi ona faʻaogaina soʻo se fesoʻotaʻiga.