le Faʻailoga Tauoloa Maketiga Foaʻi Beer (CBMAs) faasilasila mai o lana 2021 tauvaga o loʻo faʻalauteleina lona aso faʻatapulaʻa ulufale ia Mati 15, 2021. O le a faʻalauiloaina le au manumalo i le Aso Tofi, Me 13, 2021, i le taimi o le LIVE faʻasalalau faʻailoga faʻapitoa faʻasalalau o le sauniga.

"O le fiafia ma le naunautaʻi mai fale pia i le lalolagi atoa sa ofoofogia talu ona matou o atu i le lalolagi atoa i lenei tausaga," o le tala lea a Jim McCune, Co-faavaeina o le CBMAs. “Ua matou fiafia foʻi ona ua valaʻaulia nei e le CBMA le seltzer, cider, ma le mead e tauva. O le a avea ma vao! ”

Mo le 2021, Saina ma Hong Kong-faʻamasino faamasino na auai i le CBMAs faʻamasino vaega, faia e sili atu nai lo 350 isi matata polofesa, e iloiloina faʻamatalaga mai le salafa o le kelope.

Faʻavae i le 2019, naʻo le CBMAs le polokalame e faʻamanatu ma faʻamanatuina le sili ona lelei fefaʻatauaiga o pia, faʻatasi ai ma 'au ma tagata i tua atu o latou. Breweries, a latou ofisa, tusiata, ma maketiina paʻaga ua valaʻaulia uma e ulufale ia latou pito i luga galuega mo le tauvaga.

O loʻo lagolagoina le CBMAs ole Hillebrand, ole kamupani lauiloa o mea inu vai i le lalolagi. "Matou te matua fiafia lava CBMAs ua faʻalauteleina a latou faʻailoga polokalame faʻavaomalo," fai mai Prabh Hans, VP Domestic Services o Hillebrand Amerika i Matu. "Matou te tautua tagata faʻatau pia i le lalolagi atoa ma ua matou fiafia ona ua mafai nei ona aloaʻia ma faʻamanatuina latou tagata ona o le maoaʻe o latou faʻatauga faʻatatau i le pia."

O le 2021 CBMA e aofia ai sili atu 30 vasega e ufiufi uma itu o fefaʻatauaiga faʻatau - mai igoa i faʻailoga ma popo 'au i potu teu oloa. Sili ona iloga fou mo lenei tausaga o ni vaega faʻapitoa lua o loʻo atagia mai ai mea na tutupu talu ai nei: "Pandemeni Maketiga," lea e vaʻai i le uluaʻi maketiina na faia i le taimi o le COVID-19 afaina, ma "Aia Tatau a Tagata," e faʻamanatu ai latou e lagolagoina le tau mo le tutusa mo uma ala eseʻese ituaiga o maketiina ma mamanu.

Region 4 China ma Hong Kong Faamasino
E pei ona taʻua, na tupu aʻe le vaega o faamasino a le CBMA e aofia ai ma polofesa alamanuia pia mai Saina ma Hong Kong.

Kenneth Ho, Co-Founder o Hong Kong Beer Geeks, BeerNBeer.com
James Waters, Brewer / Consultant ma le Tusitala, asiabrewersnetwork.com
Neil Playfoot, Pule o AsianBeerNetwork

Oe mafai ona vaʻai i le atoa faamasino vaega iinei: https://craftbeermarketingawards.com/2021-judges-panel/

"I le avea ai o se tasi o faamasino i le World Beer Awards ma le tele o isi tauvaga i totonu o le Asia maketi, i le taimi lava e tasi o se polofesa i Digital Marketing, ua ou fiafia e auai i le CBMAs, ma talosia e mafai ona ou fetufaai loʻu tomai ma le poto tuʻufaʻatasia vaʻa pia ma maketiga! ” Na saunoa le faamasino o le CBMA, Kenneth Ho, o ia o le tasi na faavaeina le "Hong Kong Beer Geeks" ma o se sui o le pulega o le Hong Kong Craft Beer Association.

"O aʻu o se tagata faʻamanuiaina maoaʻe / faʻatonu ma taʻitaʻi o vaiaso uma i le Asia Brewers Network, tusia malamalamaaga ma aʻoaʻoga tusitusiga," o le tala lea a le CBMAs Judge James Waters, Brewer / Consultant / Writer for AsiaBrewersNetwork. “Na ou fanau i New Jersey, ua ou valaʻau nei i Hong Kong o loʻu aiga. Ou te fiafia i le avanoa e avea ai o se vaega o gaioiga pei o le CBMAs aua ou te maua ai le avanoa e fegalegaleai ai ma tagata tutusa mafaufau i la tatou pisinisi ma i taimi uma mafai ona aveʻese se vaega o aʻoaʻoga semanu ou te le iloa. "

Na taʻua e le faamasino o le CBMAs, Neil Playfoot, o le Brewing Consultant, ma o ia e ona le AsianBeerNetwork. “I le i ai o laʻu lava pia pia, ou te manaʻo e tausisi pea i mea e tutupu i le lalolagi fai pia. O le aofia ai i le CBMAs o se avanoa lelei e vaʻai ai i nisi o fale pia sili ona lelei i le lalolagi. ”

O le vaega e ova ma le 350 atamamai ma faʻaaloalogia tagata atamamai i pia, maketiina, ma tisaini o le a faʻamasino vaega taʻitasi. O le CBMAs faʻamasino faiga o se malosi, talitonuina, ma manino numera numera sikoa. Ina ia vaʻai i le lisi atoa o vaega, asiasi https://craftbeermarketingawards.com/categories/

E vaevaeina tagata auai i vaega e lima i le salafa o le kelope.
• O Amerika
• Peretania
• Europa
• APAC - Asia ma le Pasefika (aofia ai Ausetalia ma Niu Sila)
• MENA, Aferika ma tala atu

O tagata manumalo e mauaina le CBMAs '"Crushie," na fuafuaina e le kamupani tutusa NYC faʻailoga na fausiaina le Emmy Award ma le MTV Moonman Trophy. Platinum ma Gold Crushies o le a tuʻuina atu i itulagi taʻitasi. O le fou faʻatulagaina Global Crushie o le a tuʻuina atu ia i latou e filifili e faʻamasinoina i le lalolagi tulaga faʻatasi ai ma le filifilia e avea o se faʻaitulagi ulufale.

Ulufale Taimi
Vaitaimi ulufale: Novema 8, 2020 - Mati 15, 2021
Faʻalauiloaina le au manumalo: LIVE faʻailoga sauniga faʻasalalau ma tuʻu saʻo ia Me 13, 2021.

O loʻo matala faʻamatalaga i soʻo se tasi e aʻafia i fefaʻatauaiga i totonu o le fale fai pisinisi - e aofia ai le cider, hard seltzer, ma le mead - i le salafa o le lalolagi. Mo faʻamatalaga faʻaopopo, asiasi i le: https://craftbeermarketingawards.com/

E UIGA O FAIGA FAʻAVAE O CRAFT BEER
O le Craft Beer Marketing Awards na faʻavaeina i le 2019 e faʻalauiloa ai le sili ona lelei i le tulaga tau maketiina o le kamupani faʻafofoa. O loʻo iai le avanoa e faʻaalia ai galuega sili ona lelei i soʻo se vaega o maketiina i le lalolagi atoa. Mo nisi faʻamatalaga, asiasi https://craftbeermarketingawards.com/

OA MEA E AVEA MAI LENEI TUSI:

“As one of the judges in World Beer Awards and many other competitions within the Asia market, at the same time being a professional in Digital Marketing, I am glad to join the CBMAs, and hopefully I can share my expertise and knowledge combining craft beer and marketing.
I love the opportunity to be a part of events like the CBMAs because it gives me the chance to interact with like-minded people in our industry and always able to take away a piece of education I otherwise might not have known.
A newly designed Global Crushie will be awarded to those who opt-in to be judged at the global level in addition to being nominated as a regional entry.