I le faʻamanatuina o lona 70 tausaga, o le European Travel Commission (ETC) na lolomiina se tusi, lea o loʻo ofoina mai ai se auiliiliga o tala faʻasolopito o le ETC i le fitu sefulu tausaga o galuega. O le tusi, na faʻaulutalaina "The History of the European Travel Commission (1948-2018)", ave ana tagata faitau i se malaga i le talaʻaga o le galulue faʻatasi i le faʻalauiloaina o Europa o se nofoaga e tasi i atunuʻu i fafo ma le faia o femalagaaʻiga i ma totonu o Europa sili atu ona faigofie ma faʻafiafiaina. .

"O le ETC ua otooto mai fitu sefulu tausaga o le talaʻaga o turisi i Europa ma o se tasi o le sili ona leva lalolagi malo turisi faʻalapotopotoga", na taʻua e le Peresetene o le ETC Mr. “O se malaga faʻamalieina e atagia mai ai le feagai ai ma le faʻamalieina o si o tatou atunuʻu o Europa. Pau lava le mea pe a mafai ona matou o faʻatasi o ni papalagi ma faʻamatala a matou miti masani, o le matou taʻitaʻi i le turisi malae o le a matala faitotoʻa i se sili atu lalolagi o le a vaʻai ai tagata femalagaaʻi o se poto masani o le fefaʻasoaaʻi o tulaga faatauaina ma faʻaaloalo i faʻailoga e mafai ona suia ai olaga " , faaopoopo Mr. De Wilde.

I le tuʻufaʻatasia ai o mataupu lautele e ono, o loʻo tusia ai le tusi i le atinaʻeina o le vaega tafafao a Europa mai le faʻavae o le European Travel Commission i le 1948 e oʻo mai i le aso. O loʻo faʻamatalaina mai ai tausaga o le toefausiaina o taua i Europa ma le matafaioi a le Fuafuaga a Marshall i le atinaʻeina o turisi i Europa. O le tusi na amata faʻamalamalamaina le muamua soʻotaga faʻataʻitaʻi a Europa faʻasalalauga i fafo ma faʻafefea ona faʻasalalau le ETC i Amerika na avea ma faʻavae taua mo le faʻalapotopotoga. E le gata i lea, o le galuega e taulaʻi i luitau faaupufai fou o le tele o turisi na aliali mai i le malosi atoa i le 1960s. O le 1970s & 1980s na aumaia uma ni atinaʻe taua na luluina le pisinisi femalagaaʻi, e pei o vaalele fou ma komepiuta faʻavae tekinolosi, ma tele luitau (tamaoaiga faʻaletonu, o se mala faaniukilia faʻalavelave faʻafuaseʻi osofaʻiga), lea manaʻomia tali ETC. O le tausaga talu ona maeʻa le Cold War na faʻalauteleina ai le avea ma sui auai o le ETC i Central ma Sasaʻe o Europa ma faʻateleina ai lona galulue faʻatasi ma malo a Europa. O le faʻalauiloaina o le visiteurope.com i le 1996 na faʻailogaina ai le amataga o le numera faʻalauiloa mo Destination Europe. O le mataupu mulimuli o loʻo vaʻai i mea na ausia e le ETC ina ua maeʻa le suiga o taʻitaʻi i le 2012 e oʻo mai i le aso, ma faʻalauteleina ana gaioiga ma faʻamaonia lona tulaga o le leo o turisi a Europa i le luasefulu-tasi seneturi.

"O le Talafaʻasolopito o le European Travel Commission (1948-2018)" na suʻesuʻeina ma tusia e le toʻatolu faʻasolopito tusitala i le vaega tafafao maimoa - Dr Igor Tchoukarine (Iunivesite o Minnesota), Dr Sune Bechmann Pedersen (Lund Iunivesite), ma Dr Frank Schipper ( Faavae mo le Talafaʻasolopito o Tekonolosi, Eindhoven).

OA MEA E AVEA MAI LENEI TUSI:

The book, entitled “The History of the European Travel Commission (1948-2018)”, takes its readers on a journey through the history of collaboration in promoting Europe as a single destination overseas and in making travel to and within Europe more accessible and appealing.
Composed of six broadly chronological chapters, the book traces the development of the European tourism sector from the foundation of the European Travel Commission in 1948 up to the present day.
It describes the years of post-war reconstruction in Europe and the role of the Marshall Plan in the development of tourism in Europe.