O le Buncombe County Turisi Atinaʻe Pulega (BCTDA) faasilasilaina le filifilia o le atunuu-aloaia ma muamua North Carolina turisi pule Victoria "Vic" Isley o le Peresetene ma Pule Sili o Suʻesuʻe Asheville CVB - Convention & Visitors Bureau. Isley, o le na galue ma le filiga mo nuʻu eseʻese i lana galuega atoa, amata ia Tesema 1. Na faʻamaonia lana tofiga i le aso i le fonotaga faʻapitoa a le komiti faʻafoe a le BCTDA.

Ua suitulaga Isley ia Stephanie Pace Brown, o le na faalauiloa ia Aperila talu ai o le amataga o Iulai o le a avea ai o ia ma se tulaga i fafo atu o le setete i pisinisi tumaoti.

O le faʻauʻu mai le Iunivesite o North Carolina i le Chapel Hill's Kenan-Flagler Business School, na amataina e Isley lana galuega i turisi i le ogatotonu o le 1990 i le Durham Convention & Visitors Bureau o le faʻatonu o maketi ma fesoʻotaʻiga. Ina ua toeititi atoa le luasefulu tausaga na aofia ai ma ofisa sinia i Tampa Bay Convention & Visitors Bureau ma Destination DC i Washington, DC, na filifilia ai Isley e avea ma ofisa sili i le Destination Marketing Association International, e fai ma sui o le 600 ofisa tau maketi i le lalolagi atoa, o loʻo faʻatonuina le $ 2.5 piliona i tausaga taʻitasi. paketi. Na ia tauaveina foi le matafaioi o le pulega faatonu mo le faalapotopotoga faavae.

Talu ai nei lava, sa tautua ai Isley o se pule sili o tagata faʻatau oloa ma maketiina mo Bermuda Turisi Pulega mo le sili atu ma le ono tausaga, lea sa ia nafa ma le setiina faʻatonuga taʻiala, fausiaina ma faʻatautaia le $ 25 miliona faʻaletausaga paketi, ma vaʻaia le ofisa o le Aai o Niu Ioka ma le aufaigaluega a 19 ma maketiga uma o le lalolagi, faʻatau atu, faʻafitauli o faʻalavelave, fesoʻotaʻiga faʻasalalau, agafesoʻotaʻi ma faʻalauiloa.

O Isley o se tagata e sailia e le lautele le au failauga lautele, amanaʻia mo lona iloa, poto ma le vaʻaia o vaaiga o taunuʻuga maketi. Na filifilia o ia o se tasi o "Top 25 Extra mahazatra Minds" i le vaega o femalagaaiga e le Hospitality Sales and Marketing Association International (HSMAI).

Na filifilia Isley mo le tulaga maualuga i le asiasiga Asheville i sui tauva mai nofoaga faʻatau maketi o soʻo se ituaiga i totonu o le atunuʻu, i se sailiga malo a le atunuʻu na amataina i le tele o masina talu ai e le SearchWide Global, o loʻo faʻapitoa i le suʻeina mo femalagaiga, turisi, talimalo, ma fesoʻotaʻiga alamanuia.

Taʻitaʻia e le BCTDA taimi ua tuanaʻi ma sui sui taitaifono nei o Gary Froeba, pule faatonu o The Omni Grove Park Inn, o se komiti i le lotoifale e aofia ai le 10 turisi / taʻitaʻi pisinisi ma tagata filifilia filifilia na vaʻaia le fanua i le 12; ono sui tauva na valaʻaulia mo faʻatalatalanoaga e le tagata ia. E toʻatolu faʻaiʻu na filifilia e toe foʻi mo le faʻatalanoaga lona lua, lea na aofia ai le faʻalauiloaina e sui tauva taʻitasi i le faʻafefea e turisi ona taʻitaʻia le toe faʻaleleia o le afioʻaga mai aʻafiaga o le faʻamaʻi.

Faatasi ai ma le aufaigaluega o le 26, Sailiili Asheville galue i lalo o le vaʻavaʻaiga a le Buncombe County TDA e faia se lautele lautele faʻataʻatiaga maketi ma faʻatau atu polokalame e musuia asiasiga ma fonotaga a kulupu ma femalagaaʻiga aʻo faʻaalia ma tuʻuina atu avanoa faʻatau atu fua i le sili atu ma le 1,300 pisinisi i le lotoifale ma leai ni polofiti, o le tele o latou laʻititi ma laʻititi laʻitiiti gaioiga. Sili atu i le 4 miliona tagata asiasi mai i le po e fesoasoani i tupe faʻaalu mo turisi taʻitasi e $ 2.2 piliona i le Buncombe County, maua ai le $ 881 miliona i tupe maua mo le toeititi 28,000 galuega.

Talu mai le amataga o le faʻamaʻi o le lalolagi, BCTDA na galulue vavalalata ma taʻitaʻi mai le Itumalo, Aai ma pisinisi alalafaga i luga o faʻamaʻi pipisi taumafaiga o le a faʻaauau pea ona avea ma faʻamuamua i le 2021. Faʻatasi ai ma taumafaiga na aofia ai foʻi le galulue faʻatasi ma le lotoifale ma setete filifilia ofisa le faʻatuina ma le tuʻuina atu o le $ 5 miliona fesoasoani fesoasoani polokalama e fesoasoani toeitiiti 400 lotoifale pisinisi laiti toe tatala, fausiaina pe toefuatai 4,800 turisi-fesoʻotaʻi galuega.

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OA MEA E AVEA MAI LENEI TUSI:

With a staff of 26, Explore Asheville works under the oversight of the Buncombe County TDA to execute an extensive strategic marketing and sales program that inspires visitation and group meetings and travel while showcasing and providing free marketing opportunities to more than 1,300 local businesses and nonprofits, many of them small and micro-sized operations.
selected to return for a second interview, which included a presentation by.
A graduate of the University of North Carolina at Chapel.