Destinations International, o le punaoa sili ona tele i le lalolagi mo faʻalapotopotoga faʻapitoa e taunuu i ai ma fono ma ofisa asiasi (CVBs), na faʻasalalau i aso nei Gathan Borden o le sui sinia sinia o le faʻalapotopotoga mo maketi ma fesoʻotaʻiga.

I le taimi nei, o Borden o le sui peresitene o maketi i VisitLEX i Lexington, KY. I lenei matafaioi, na te vaʻaia le faʻasalalauga, faʻailoga, maketiina, fefaʻatauaʻiga lautele, faʻasalalauga lautele, auaunaga a tagata asiasi ma fuafuaga i luga ole laiga mo le taulaga o Lexington e faʻatatau i femalagaaiga ma tagata tafafao maimoa. O Gathan ose 15-tausaga le matua o le pisinisi turisi, sa faʻaaluina le taimi i Louisville Tourism i Louisville, KY i le tele o matafaioi tau maketi, aʻo leʻi talia le matafaioi o le sui peresitene o maketi i VisitLEX ia Iulai o le 2015.

I le avea ai o se failauga masani i pisinisi, e tautala o ia i fonotaga faʻapitonuʻu, faʻaitulagi ma le atunuʻu i le salafa o le atunuʻu i mataupu tau maketi ma aga ma i le 2021 na filifilia o se tasi o le "Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization" e Faletalimalo Fa'atau & Maketi Asosi Fa'ava-o-malo (HSMAI).

I lana matafaioi fou o le SVP o maketi ma fesoʻotaʻiga i Destinations International, o Borden o le a nafa ma le atinaʻeina ma le faʻatinoina o taumafaiga uma tau maketi ma fesoʻotaʻiga. O nei fuafuaga o le a fautuaina ma faafaigofie ai avanoa mo paaga ma sui auai, ma fa'atūina Destinations International e avea o se ta'ita'i manatu tau alamanuia i le lalolagi atoa.

“O Katana o se ta’ita’i fa’apitoa ma fa’amaonia i la matou pisinisi, ma ua ‘ou fiafia lava e ‘auai o ia i la matou ‘au,” o le tala lea a Gretchen Hall, o le pule sili o le ofisa o Destinations International. "O le fatufatuaʻi ma le naunau o Katana mo le maketiina o le a mautinoa lava e siitia ai le galuega tele o loʻo faia e Destinations International e fai ma sui o la tatou pisinisi."

“O Destinations International ua leva ona avea ma ta'ita'i puna'oa ma le leo i totonu o la tatou pisinisi mo fa'alapotopotoga tau maketi. Ou te matua fiafia lava ma tulimatai atu e auai i le 'au ma faʻaauau pea ona fesoasoani i la matou alamanuia ia tuputupu aʻe i vaega uma o faʻatauga faʻatau ma le pulega o taunuuga, "o le tala lea a Borden.

Ole aso muamua ole Borden ile Destinations International ole aso 15 Aukuso, 2022.

O le sailiga mo lenei tulaga sa taʻitaʻia e SearchWide Global, o se kamupani suʻesuʻe faʻapitoa auaunaga faʻapitoa mo kamupani i femalagaaiga, turisi, talimalo, tauaofiaga, fefaʻatauaʻiga fefaʻatauaʻiga, pulega o nofoaga, maketi faʻapitoa, taʻaloga ma pisinisi faʻafiafia.

OA MEA E AVEA MAI LENEI TUSI:

As a frequent industry speaker, he speaks at local, regional and national tourism conferences across the country on various marketing topics and trends and in 2021 was selected as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization” by Hospitality Sales &.
Gathan is a 15-year veteran of the tourism industry, having spent time at Louisville Tourism in Louisville, KY in various marketing roles, before accepting the role of vice president of marketing at VisitLEX in July of 2015.
In his new role as SVP of marketing and communications at Destinations International, Borden will be responsible for the strategic development and implementation of all marketing and communications efforts.