Cape Town Tourism ma Durban Tourism ua fa'amae'aina se galuega tau maketi ma le National Geographic o se vaega o le maliliega i fefa'ataua'iga fefa'ataua'iga a 'a'ai e lua. O Cape Town ma Durban o nofoaga tafafao maimoa a Aferika i Saute ma o le National Geographic campaign o le muamua lea o se faasologa galulue faatasi o gaoioiga faavaomalo ua faatulaga e faalauiloa ai le ofoina atu o turisi i le taulaga i Aferika i Saute.
O le faʻasalalauga tuʻufaʻatasia o le a vaʻaia ai Cape Town ma Durban i luga o le National Geographic platforms mo se vaitaimi e sefulufa masina i le va o Aperila 2012 ma Iuni 2013, ma o le a aofia ai se faasologa o ata TV e taulaʻi i leo tulaga ese o aai taʻitasi, o se faʻasologa o le National National. Fa'asalalauga Geographic Magazines e aofia ai le National Geographic Traveler US, fa'asalalauga i luga ole laiga i luga o le www.nationalgeographic.com, o se fa'asalalauga fa'aagafesootai ma fa'asalalauga fa'atekinolosi, fa'apea fo'i ma se mea na tupu i Lonetona po'o Washington DC.
O maketi taula'i fa'atatau mo le fa'aupuga o le a fa'atatau i fa'atauga autu o turisi a 'a'ai e lua o Amerika, UK, Siamani, Netherlands, Aferika i Saute (ma, e ala i le DSTV, i Aferika), Initia, Saina, ma Ausetalia.
Le UN World Tourism Organization's (UNWTO) o su'esu'ega e fa'aalia ai e o'o atu i le valusefulu pasene o tagata tafafao maimoa mai fafo o lo'o su'e turisi i le taulaga - su'esu'e tu ma aga eseese ma maua ai se atunu'u e ala i le ulufale ma le va'aiga o latou taulaga. I totonu o se lalolagi o aai, nai lo atunuu, o tagata taaalo moni i se tauvaga o le tamaoaiga o le lalolagi, o le aganuʻu o loʻo faʻaalia lautele o se faʻatautaia o le tamaoaiga ma le alualu i luma o le taulaga. O le aganu'u a le taulaga ma le olaola o le ki lea i le fausiaina o se siosiomaga fatufatuaʻi e tosina mai ai le au teu tupe ma taleni e faʻaosofia ai le atinaʻeina o le tamaoaiga. Faatasi ai ma le fitusefulu pasene o oloa turisi a Aferika i Saute o loʻo tuʻuina i totonu o le taulaga o le atunuʻu, o le National Geographic campaign o le a taulaʻi atu i tafaoga faʻapitoa, faʻapea foʻi ma faʻalavelave faʻafuaseʻi ma mea taua natia i totonu o taulaga taʻitasi. O le faʻasalalauga o le a faʻaalia ai le eseesega ma aganuu eseese o aai taʻitasi ma faʻamatalaina tala faʻapitoa e uiga i taunuuga e ala i mata o tagatanuu - amepasa faʻapitonuʻu o le a tatalaina le aganuu tulaga ese o aai taʻitasi.
Na taʻua e Phillip Sithole o le eThekwini Municipality's Business Support and Tourism: “O Durban ma Cape Town e faʻaopoopoina le taua i taimi paganoa ma pisinisi a le tasi ma le ofoina atu o turisi, ma o le National Geographic campaign o le a faʻaalia ai tulaga tulaga ese o taulaga taʻitasi. O le fa'aupuga o le fa'ailoa aloa'ia lea o a tatou taumafaiga tu'ufa'atasia e tu'uina atu se fa'ata'ita'iga tu'ufa'atasia mo turisi i totonu o le atunu'u ma fa'avaomalo.
O le fa'aupuga a le National Geographic o le fa'ai'uga lea o la'asaga toto'a a 'a'ai ta'itasi o lo'o auai e ta'utino atu e aga'i i tua atu o auala tuai o mafaufauga e uiga i le maketiina ma lu'iina mafaufauga fa'avasega. "O aai manuia o le lumanaʻi o le a avea ma nofoaga tuʻufaʻatasia o taulaga e vaʻaia o nofoaga sili ona ola ma fiafia i luga o le paneta. Nofoaga o le a avatu ai faʻamanuiaga i tagata nofomau ma tagata asiasi tutusa. O Cape Town ma Durban o loʻo faʻamatalaina ni tala e lua e sili ona iloga ae fetaui. O le fa'aaupuga a le National Geographic o le ulua'i galulue fa'atasi lea o tagata tafafao i le taulaga o lona ituaiga i Aferika i Saute. Matou te talitonu ma le faamaoni o le a faʻaalia ai a matou avanoa tafafao maimoa i a matou maketi autu autu, "o le tala lea a Mariette du Toit-Helmbold, Pule Sili o Cape Town Tourism.
O nisi o nofoaga ma elemene o Durban o le a faʻaalia o le a aofia ai le uShaka Marine World, le Juma Masjid Mosque, le Victoria Street Market, le fale o Gandhi, ma le Phoenix Settlement, faʻapea foʻi ma Tala Taaloga Faʻasao. O nofoaga ma mataaga a Cape Town o le a aofia ai Boulders Beach, Robben Island, Itumalo Ono ma Woodstock, o le taulaga uaina e tolu, BoKaap, ma Table Mountain. O le tauvaga o le ai ai le feʻau autu e mafai ona maua se lalolagi o poto masani i totonu o taulaga e lua o Aferika i Saute. O le tala a Durban o le a faʻamatalaina o le taʻitaʻia o le taulaga ma se mafanafana ma tu masani e mauaa i Aferika ma Asia, ma o le matagofie o le natura le mafaatusalia o Cape Town o le a fausia ai le pito i tua o le ata o se aai o musumusuga, mamanu, ma mea fou lea e pule ai le saolotoga o le foafoaga. .
I le avea ai o se vaega o le kalena fa'atonu 2013, o le a faia foi e le National Geographic Channel se tusi e tasi le itula e uiga i aai e lua.
OA MEA E AVEA MAI LENEI TUSI:
- The integrated campaign will see Cape Town and Durban feature across all National Geographic platforms for a period of fourteen months between April 2012 and June 2013, and will include a series of TV vignettes focused on the unique sounds of each city, an array of international National Geographic Magazines editions including National Geographic Traveler US, online editorial on www.
- Durban's story will be told as leading port city with a warmth and tradition that is rooted in Africa and Asian influences, and Cape Town's unprecedented natural beauty will form the backdrop of the depiction as a city of inspiration, design, and innovation where creative freedom reigns.
- The UN World Tourism Organization's (UNWTO) research shows that up to eighty percent of international tourists are in search of urban tourism – exploring rich and different cultures and experiencing a country through the entry and viewpoint of their cities.
