O se lipoti lipotia i femalagaiga tusi mai le sili atu 70s faaalia ai o lenei demographic tatau ona le amanaiaina pe a fai pisinisi faia fuafuaga mo le toe faaleleia.

E le gata o lenei faitau aofaʻi o se tasi o muamua e tui, o i latou foi e masani ona tele tagata faʻaalu ma e le faʻalavelaveina i taimi faʻatapulaʻaina. Lenei faia lenei o se lumanaʻi demographic tagata e faʻatatau ina ia mafai ai ona faʻamalosia post post faʻamaʻi.

Naʻo le 26% o tagata na tali mai mai le Silent Generation (70+) na faʻailoa mai latou te 'matua' poʻo le popole tele e uiga ia latou lava tulaga tautupe faʻatusatusa i le 77% o le Meleniuma i le COVID-19 Recovery Survey. Lagona 'faʻamoemoe' o le lona lua sili ona taatele lagona lagona i lenei faitau aofaʻi i le tutusa suʻesuʻega, faʻapea mai o le faʻatutuina o tui atonu e faʻatelevaveina tusi malaga i le lumanaʻi.

O masani masani e pei o le faʻamaoni i le tasi igoa ma le 'itiiti tekonolosi-malamalama' na faʻapipiʻi muamua i le le leoa o le augatupulaga (70+) ua suia ma e taua tele mo femalagaaʻiga kamupani ia malamalama i nei tele suiga ina ia lelei le faʻatautaia o lenei faitau aofaʻi o lumanaʻi femalagaaiga manaʻoga. .

Ua lauiloa i le faʻamaoni i le tasi ituaiga, o le faitau aofaʻi o tagata o loʻo avea ma taulaʻiga autu mo ofisa o femalagaiga i faleoloa. E ui lava, o le mea moni o, latou ono le faʻamaoni e pei ona faʻailoa muamua; O le 50% o le tali atu a le au tali gofie, e fai lava sina "pe" le malilie latou o le a latou faatauina ni oloa mai na o latou igoa e fiafia iai. O le suesuega lava e tasi na maua ai o le 30% o le a faatau nei le tele o oloa i luga o le initaneti nai lo le asiasi i se faleoloa, ma le 48% mafaufau i le lagolagoina o pisinisi laiti pe i le lotoifale e sili atu le taua nai lo le muamua o lenei faʻamaʻi - fautuaina sili avanoa mo ituaiga atinae.

E ui o le a le tauva le augatupulaga filemu i le maualuga o le numera faʻafesoʻotaʻiga e fesoʻotaʻi ma le 'digital numera', Millennial ma GenZ - na faʻaaluina tele taimi i le fale na mafua ai le toʻatele e avea atili 'tekinolosi-poto' - 47% na faʻaalia pea latou te filifili ia faʻaaoga pepa poʻo telefoni feʻaveaʻi ae le o tinoitupe. Lenei maua ai se avanoa mo le faʻaaogaina o polokalama, pe a faigofie, faigofie ona faʻaaoga ma faʻapitoa tulaga e ono sili atu ona manaʻomia

Taofi malologa o le lona lua sili ona lauiloa aso malolo ituaiga mo le Silent Generation muamua atu Covid-19. O lenei ituaiga aso malolo, e ui i lea, e foliga mai ua le toe apili ona o tagata matutua tafafao maimoa nei mananao aso malolo mamao mai taulaga taulaga. I se suʻesuʻega talu ai nei, 31% o le le tali atu o augatupulaga na tali mai na faʻataʻitaʻia lava i latou kuka fou ma fualaʻau i le taimi o le faʻamaʻi pipisi. O le faʻataʻitaʻia o mea e tele i le fale e mafai ona faʻamalosia ai le apili o se gastronomic faʻavae aso malolo - pe na ona faia ia avea o se sili atu iloiloina pe a tusi se malaga.

Millennial ma GenZ ua masani ona faʻailoa mai o taʻitaʻi i femalagaiga manaʻomia post-Covid-19. E ui lava ona faʻaigoaina o le sili ona vaivai, o le le leoa le augatupulaga o le muamua tui lea o le a faʻaauau ai ona faʻatelevaveina i le lumanaʻi tusi i totonu o lenei faitau aofaʻi o tagata, ma mautinoa ai o le a latou faia se vaega taua i le toe faʻaleleia o femalagaiga.

OA MEA E AVEA MAI LENEI TUSI:

Despite being labelled as the most vulnerable, the silent generation is the first to be vaccinated which will continue to accelerate future bookings among this demographic, thereby assuring they will play a critical part in the recovery of travel.
Typical stereotypes such as being loyal to one brand and ‘less tech-savvy' that were previously attached to the silent generation (70+) have changed and it is critical for travel companies to understand these major shifts to effectively service this demographic’s future travel needs.
The same survey found that 30% will now buy more products online rather than visiting a store, and 48% consider supporting small or local businesses as more important than prior to this pandemic – suggesting more opportunity for brand development.