E silia ma le lua vaetolu o tagata fa'atau a le lalolagi e tusi malaga fa'apitoa i luga ole Initaneti

SAN FRANCISCO, CA - O suʻesuʻega lata mai mai MarkMonitor ua faʻaalia ai o le 68% o tagata faʻatau i le lalolagi atoa ua na o le tusi a latou malaga i luga ole laiga.

SAN FRANCISCO, CA - O suʻesuʻega lata mai mai MarkMonitor ua faʻaalia ai o le 68% o tagata faʻatau i le lalolagi atoa ua na o le tusi a latou malaga i luga ole laiga. Ae ui i lea, e fitu mai le 100 tagata tali mai na suʻesuʻeina na iʻu i fuafuaga e le o ogatusa ma o latou faʻamoemoega, faʻamaonia ai se manaʻoga mautinoa mo le faʻateleina o aʻoaʻoga pe a tusi i luga ole laiga.

O le suʻesuʻega, na faia e se kamupani suʻesuʻe maketi maketi Opinium, suʻesuʻeina amioga i luga ole laiga a tagata faʻatau i luga o le resitalaina o femalagaaiga i luga ole laiga, e aofia ai le sailiga o fefaʻatauaʻiga mo oloa faʻaletausaga ma uiga agaʻi i le gaoi. Opinium suʻesuʻeina 3,257 tagata faʻatau i atunuu e valu, e aofia ai Peretania, US, Siamani, Farani, Italia, Tenimaka, Sepania ma Netherlands.


Faatasi ai ma lona taulaʻi i le resitalaina o femalagaaiga i luga o le initaneti, o faʻamaumauga o suʻesuʻega o loʻo faʻaalia ai foi o na tagata faʻatau na faʻatauina se aso malolo na paʻu i lalo o latou faʻamoemoega, o le lafoina o se iloiloga le lelei o le latou tali muamua lea (42%), i luga aʻe o le taumafai e toe maua se tupe (40%) ) ma fa'asea i se tino laiseneina (35%) - fa'aalia le malosi o le 'upu o le gutu i luga ole laiga. O le mea e ofo ai, i le mulimuli ai i lenei aafiaga leaga, 37% o tagata tali mai lipoti a latou aitalafu aitalafu poʻo faʻamatalaga pepa aitalafu na faʻaaoga sese pe gaoia, e faʻaalia ai le manaʻoga mo le faʻateleina o le mataala pe a faʻatau pe tusi luga o le initaneti.

"Faatasi ai ma le tuputupu aʻe o faʻasalalauga faʻasalalau ma se aganuʻu lea e maua ai e tagata faʻatau le malosi e faʻaalia ai lo latou le fiafia i luga o upega tafaʻilagi, o le puipuiga o faʻailoga i luga ole laiga e leʻi sili atu ona taua. E matua manino lava lenei mea i le mea moni e faapea, pe a fesiligia pe faʻafefea ona latou suʻeina se nofoaga femalagaaʻi, toetoe o le afa (47%) o tagata faʻatau na fai mai latou te faitau i iloiloga, "o le tala lea a Mark Frost, Pule Sili o MarkMonitor.

Faatasi ai ma se tasi o mafuaʻaga autu mo le faʻaogaina o le Initaneti e tusi ai femalagaaiga ona e taugofie, o le 75% o tagata faʻatau e alu e suʻe oloa faʻaititia i luga ole laiga aʻo leʻi oʻo i aso malolo, e aofia ai mata tioata, lavalava ma seevae, tiketi o mea e fai, tusi taʻiala ma ato. . Ae o le su'eina o fefa'ataua'iga e le fa'apea o le fa'atauina o oloa tau fa'asese po'o le tu'itu'i aua, o le mea sili, o le mana'o mo oloa moni o lo'o tumau pea i le 83% o lo'o fai mai latou te le naunau e fa'atau oloa fa'asese e fa'atatau i faiga masani.

Ae ui i lea, o le 75% o loʻo sailia oloa faʻaitiitiga i luga ole laiga, toetoe lava 10% lipoti na latou faʻatau se mea i luga ole laiga e foliga mai e pepelo - ma lavalava ma seevae (33%) ma mata tioata (28%) e masani ona taʻua. O lenei uiga i le faʻatauina o oloa moni e faʻaalia pe a oʻo mai i le faomea ma le 84% o tagata faʻatau e fai mai latou te le faʻapipiʻiina mea faomea. O mafuaʻaga autu mo lenei mea e fesoʻotaʻi ma le ola mama - 56% fai mai e sese - ma le saogalemu - 52% fai mai latou te le manaʻo e lamatia le laʻuina o se siama. O le saogalemu i luga ole laiga o loʻo tumau pea i le mafaufau i le va o tagata faʻatau, o se suʻesuʻega na atagia mai i le MarkMonitor Online Barometer muamua na maua ai le 64% o tagata tali atu e popole i lo latou saogalemu i luga ole laiga.

“I se lalolagi ua fa'atupula'ia fa'atekinolosi, o lo'o fa'aalia e tagata fa'atau le tele ma le tele o faiga fa'asese i luga ole laiga, fa'afoliga ma faomea. E ui lava o lo'o iai pea le mana'o e fa'atau oloa moni, ae o lo'o fa'atupu fa'a'ole'ole le au fa'a'ole'ole i a latou faiga ua atili ai ona lamatia tagata fa'atau. Mo fa'ailoga o lo'o iai i luga ole laiga, o le puipuia oi latou lava ma a latou tagata fa'atau e ala i se fuafuaga fa'amautu i luga ole laiga o le puipuiga o fa'ailoga e matua taua lava," fa'ai'u Frost.

OA MEA E AVEA MAI LENEI TUSI:

  • With its focus on booking travel online, the survey results also reveal that of those consumers who booked a holiday that fell short of their expectations, posting a negative review was their first reaction (42%), above trying to get a refund (40%) and complaining to a licensing body (35%) — demonstrating the power of online “word of mouth.
  • With one of the main reasons for using the Internet to book travel being that it’s cheaper, 75% of consumers also go on to search for discounted goods online prior to their holidays, including sunglasses, clothing and shoes, event tickets, guide books and luggage.
  • Online security remains top of mind amongst consumers, a finding also reflected in the first MarkMonitor Online Barometer that found 64% of respondents worry about their online security.

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