MIAMI, Fla - Na faʻalauiloa e le Royal Caribbean International i aso nei se taumafaiga fou e faʻaalia ai le vaega sili ona taua i le ogatotonu o le taulaga o folauga a le lalolagi atoa… le sami. O le tauvaga e faʻatatau i le toe fafaguina o tagata faʻatau i vaʻaiga ma leo o le sami ma momoli mai le malologa, faʻafiafiaga ma faʻafiafiaga e naʻo luga o le sami e avanoa i luga o le Royal Caribbean folau tafaoga. O le tauvaga o le a amataina ma ata malie o le atigi atigi o se atigi nifo o se telefoni - faʻaigoaina o le "Shellphone" - ma faʻailoa atu ai le faʻaiʻuga o le tauvaga: "O le Valaau o Valaʻau. Tali faʻaali. ”
E ala i le faʻasalalauga fou, o loʻo faʻaalia e le Royal Caribbean tulaga faʻalagona ma faʻaosofiaga mo le faia o se tafaoga faʻatasi ma le laina folau manumalo. “Ua Valaau le Sami. Tali mai ma le Tupu.” fa'aaofia tagata fa'atau ma vala'aulia i latou e su'esu'e a latou lava tagata sili i luga o se va'a Royal Caribbean. O le faʻasalalauga fou o loʻo tautala i upumoni lautele na maua e ala i vaega taulaʻi ma suʻesuʻega faʻatusatusa na faia i atunuu e 16 i le salafa o le lalolagi, lea e lagona ai e tagata se sootaga i le sami; lea, i le sami, e mafai ai e se tasi ona lagona le vavae ese mai le pisi ma le pisi o le olaga i aso taitasi, ma matafaioi o le tausiaina o isi tagata uma; ma o le Royal Caribbean brand e faʻaalia ai se lagona lelei ma sili ona lelei i le vasega. I le taimi atoa, “Ua Valaau le Sami. Tali mai ma le Tupu.” o lo'o fa'aalia i se faiga faigofie ona fa'afeso'ota'i e ala i le leo malie ma le tausaafia lea na lauiloa ai le Royal Caribbean, aemaise lava i le "Shellphone."
"O loʻo matou faʻaogaina le malosi ma le faʻalagona o le sami e toe faʻaleleia ai le tulaga o folauga mo tagata faʻatau e le malamalama i mea o loʻo ofoina mai e le Royal Caribbean cruise vacation," o le tala lea a Betsy O'Rourke, sui peresitene sinia, Marketing, Royal Caribbean International. “O le Sami e Valaau mai ose fa'asalalauga fa'ava-o-malo o le a fa'alogoina tagata e tusa lava po'o fea latou te nonofo ai, po'o le a le gagana latou te tautatala ai, pe na latou folau muamua pe leai. Ma matou te mananaʻo ia iloa e tagata tafafao i soʻo se mea o vaʻa tulaga ese ma fou a le Royal Caribbean, auaunaga a le tagata lava ia ma le lautele o mea e taunuu i ai, o le auala lea matou te 'Tali ai ma le Tupu.'”
Na faia e le ofisa faʻasalalauga taʻutaʻua a le Royal Caribbean, JWT Niu Ioka, faʻatasi ma le ofisa faʻasalalau Mindshare, o le a faʻaalia le faʻasalalauga i vaiaso o lumanaʻi ma faʻalauiloa aloaia i Amerika i Matu ia Ianuari 2012, ona faʻapipiʻiina lea i le lalolagi atoa i le tausaga fou. O le Shellphone o le a amata faʻaalia ia Tesema 19 i se faasologa o faʻasalalauga vao i totonu o taulaga tetele e aofia ai Niu Ioka, San Francisco, Chicago, Washington, DC, Boston ma Miami. Ulutala faʻapipiʻiina i le faʻaupuga faʻataʻitaʻi, e pei o le "Not 3G, Sea G" ma le "Our Rollover Plan: Tan Front, Then Back," faʻatotonugalemu i luga o le Shellphone, faʻasalalau tagata faʻatau i le www.TheSeaisCalling.com, lea o le a latou matamata ai i le mea fou. brand campaign's concept video e faamanatu ai ia i latou le valaau o le sami ma valaaulia i latou e tali i ai ma le Royal Caribbean.
O le amataga aloa'ia o le fa'asalalauina lea o fa'asalalauga fa'anaunauta'i a le televise a tagata i aso uma o lo'o fegalegaleai ma le "Shellphone" (30-lua ma le 60-lua versions) amata ia Ianuari 9, 2012. E mafai fo'i e tagata fa'atau ona tali atu le valaau a le sami e ala i le ta'utino atu. o fea i le lalolagi latou te mananao e folau ma ulufale atu i se sweepstakes i www.Facebook.com/RoyalCaribbean. Fa'amatalaga atili e uiga i le “O lo'o Valaau le Sami. Tali mai ma le Tupu.” o lo'o maua fo'i ile www.TheSeaisCalling.com.
OA MEA E AVEA MAI LENEI TUSI:
- The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation.
- Consumers also can answer the call of the sea by declaring where in the world they would like to cruise and be entered into a sweepstakes at www.
- The new campaign speaks to the universal truths discovered through focus groups and quantitative research conducted in 16 countries around the world, where people feel a connection to the sea.
