O suiga mataʻutia o loʻo tupu i poloketi fou tau atinaʻe faletalimalo i le itu i Sautesisifo o Asia ona o le ogaoga o le COVID-19 na faʻaosofia ai le faifai malie faʻatasi ai ma le lalolagi ma faʻalapotopotoga faʻaitumalo na vave suia ai lo latou mafaufau i avanoa liliu ma se pulega-malamalama auala.
Mai le maketi lapisi iloiloga, o siteki e maualuga, tusa ai ma faʻamaumauga mai le STR, ma sili atu 80% o latou lipoti 8,757 faʻavaomalo tulaga faʻavaea faletalimalo i Sautesasae Asia faʻavasegaina o tutoʻatasi. O le suesuega talu ai nei a Soft Brand Hotels o loʻo suʻesuʻeina e le vaega talimalo talimalo C9 Hotelworks, o loʻo taua ai foi, o le pito i luga o atunuʻu e tolu o loʻo i ai le numera tele o faletalimalo tutoatasi o Vietnam, Indonesia ma Filipaina.
O le itu i sautesasae o Asia o loʻo tupu ai le talimalo talimalo i le sefulu tausaga ua tuanaʻi, na unaʻia e le au fai atinaʻe fou i le pisinisi poʻo latou o loʻo faʻamoemoe e tuputupu aʻe le turisi. O lenei fealofani ma faletalimalo na vave lava ona afaina i le tulai mai o le faamaʻi pipisi ma faafuasei ona sailia e tagata ona tapunia ni metotia mo a latou aitalafu e miliona miliona e pei o gaioiga o tupe leiloa ua siitia e le aso.
Fai mai le faatonu o le C9 Hotelworks Managing Director, Bill Barnett, “E mataga tele i fafo ma toeitiiti atili ai ona leaga. “O le siʻitia o omiga mai i tagata nonōtupe, ma le tetele o le afā o le le mautonu ua mafua ai ona seʻe atu tagata e ona faletalimalo i se sami le mautonu.
"O lenei e sili ona taatele i le ogatotonu ma luga tulaga, ona o le tele o maketi e faʻalagolago i totonu o aiga, ma o le vaʻaia o taugofie faʻatauga i le pito i luga pito o le maketi fausiaina se domino aafiaga i isi vaega. I lalo ifo o le laina, e le lava le tele o le manaoga lautele e lagolagoina le itu i saute o Asia i faletalimalo, ma o le oomi e lagona saʻo i le mea o loʻo tele ai le sapalai o potu, i le ogatotonu. ”
O le isi tulaga taua faletalimalo i itu uma o le atunuʻu na faʻamamafaina i le suʻesuʻega a le C9 Hotelworks o le aliali mai lea o le faʻamamafaina tele i taulaga ofo vaivai e ala i ituaiga lalolagi e pei o le ACCOR, Marriott, ma le Hilton. O lenei malamalama auala auala e amanaʻia le tuputupu aʻe numera o tagata e ona o latou manaʻoga o latou igoa faʻaalia i meatotino ma le-faʻapitoa mamanu auala. Faʻaopopo luga o le saoasaoa-ala i liua mo faʻagaioiga meatotino poʻo filifiliga i franchise mo tagata poto masani atinaʻe ma o loʻo iai faʻamaoniga mautinoa o tele suiga i le pisinisi.
I le talanoa ai i lenei C9's Bill Barnett, "O le itu i sautesasae o Asia faletalimalo pisinisi ua unaia i totonu o se fou faataamilosaga e ala i le manaʻomia na faia e le faʻamaʻi, ma faiga masani i Amerika i Matu ma Europa o loʻo televave nei i totonu o le itulagi. O a matou suʻesuʻega e faʻaalia ai le televave atinae i le faʻapisinisi, kamupani lona tolu, ma se mea taua e ala i faʻavaomalo filifili i pulega-malamalama auala. Ona o le taua tele o faletalimalo tutoʻatasi, o se laʻasaga talafeagai e fagota ai le mea o iʻa. "
I le aotelega o le vaʻaiga o le COVID, na saunoa ai le aliʻi pule o David Johnson o le Delivering Asia Communication e faapea, "o le tufatufaina ma le igoa o loʻo i luga o le tumutumuga o se taʻamilosaga fou faʻalavelave. E ui lava o se aofaʻiga o le alu ese mai le tulaga masani maketi-auala auala i taimi lata mai nei e aunoa ma se masalosalo i foliga o mea o le a sau. "
OA MEA E AVEA MAI LENEI TUSI:
- Speaking to this C9's Bill Barnett adds, “Southeast Asia's hotel industry is being driven into a new cycle by the necessity generated by the pandemic, and common practices in North America and Europe that are now accelerating into the region.
- The recent Soft Brand Hotels Review research by hospitality consulting group C9 Hotelworks further notes that the top three countries in the region with the highest number of independent hotels are Vietnam, Indonesia and the Philippines.
- “This is especially prevalent in the midscale and upscale tiers, as most markets are domestic reliant, and seeing cheap deals at the top end of the market creates a domino effect across tiers.