O ta'ita'i o le va'alele e o'o mai i so'o se foliga ma lapopo'a, ae o Robert E. Jordan o se tasi lea e sili atu ona faigofie ona fa'alatalata i ai le kamupani va'alele a Amerika. Ina ua maeʻa ona galue muamua o se fai polokalame ma suʻesuʻe tupe i Hewlett-Packard, na auai Jordan i Southwest Airlines i le 1988, ma sa galue i matafaioi e aofia ai le Director Revenue Accounting, Corporate Controller, Vice President Procurement, Vice President Technology, Senior Vice President Enterprise Spend Management, ma Pule Pule Sili Ta'iala ma Tekinolosi.
I lona taimi i Southwest sa ia taʻitaʻia le tele o suiga taua suiga, ae leai se mea sili atu taua nai lo le mauaina o le tauva kamupani vaʻalele AirTran Airways, o se gaioiga o loʻo saunia le tulaga mo Southwest e faʻalauteleina lana taulaga taulaga i maketi faʻavaomalo. I le faatalatalanoaga i lalo mai le tausaga lenei Lalolagi Auala i Las Vegas, Ioritana maua ai se malamalamaʻaga i le Southwest Strategic talanoa taugofie-kamupani vaʻalele kamupani, paketi tuʻufaʻatasia, fesoʻotaʻiga fesoʻotaʻiga, faʻavaomalo atinaʻe, ma faʻafefea e le paionia vaalele fuafuaga fuafua e ave mea i le MAX ma Boeing's lata mai vaalele puʻupuʻu.
