Thai Airways International Public Company Limited (THAI) komiti faatonu ma pulega taʻitaʻia e Mr. Ampon Kittiampon, THAI taitaifono o le komiti faatonu, ma Mr. Piyasvasti Amranand, THAI peresitene, faia se fonotaga faaleaoaoga ia Novema 28, 2009 e fausia ai ni fuafuaga e toe faʻatuina le THAI o se tasi o kamupani vaʻalele e tolu pito i luga i Asia ma faʻatasi ai ma kamupani vaalele e lima sili ona lelei i le lalolagi i totonu o le lua tausaga.
Mr. Piyasvasti Amranand, THAI peresitene, fai mai o le kamupani pulega faʻaalia se 5-Taʻiala Fuafuaga Fuafuaga (2010-2014) ma le tala faʻaletausaga o paketi (2010-2011) i le komiti o faʻatonuga na faia uma i ai le komiti faatonu ma le pulega faʻatautaia. o se iloiloga faʻatasi o le 5-Taʻiala Fuafuaga. Na malilie le Komiti Faʻatonu i le Fuafuaga Alualu Mamao, ae na faia foi nisi matauga mo le faʻaleleia atili a o le i tuʻuina atu le Fuafuaga Taʻi 5-tausaga mo le faʻamaonia mulimuli a le komiti ia Tesema 18, 2009. I le faʻamaoniaina o le Fuafuaga Fuafuaga, o le a amata loa amata i lana 50th Anniversary (2010) ia ausia lana sini o le TG 100 lea o le a tumau ai pea le THAI o se kamupani vaʻalele malosi ma ola i lona selau tausaga.
O le Fuafuaga Fuafuaga faʻamamafaina le 3 itu: o le manaʻoga ia maualuga-tagata faʻatau faamasani, fausia maualuga taua mo tagata faʻatau, ma mautinoa mautinoa malosi. O le Strategic Transformation Roadmap e unaʻia le Strategic Plan aofia ai: (1) Strategic Positioning, (2) Building Customer Customer Value, (3) Route Network and Strategy Development, (4) Product Strategy, (5) Pricing, Revenue Management, and Distribution Channels , (6) Pisinisi Fuafuaga mo THAI Pisinisi Iunite, (7) Galue Malosiaga ma Galue, (8) Faʻatulagaina Malosiaga, ma le (9) Malosiaga Malosiaga.
Taulaʻi tuʻuina atu i le ausiaina o le maualuga tulaga o le faʻamalieina tagata faʻatau i totonu o le 2 tausaga ma le fuafuaga e toe faʻaleleia nofoa ma faʻafiafiaga faiga i totonu o vaalele o loʻo i ai faʻatasi ai ma le saunia lelei o tagata faʻatau poto masani i itu uma e fesoʻotaʻi ai mai tiketi, eleele tautua, ma malamalama auaunaga, seia oʻo le tagata faʻatau tuua le malae vaalele
Ina ia ausia le sini o loʻo taua i luga, ua faʻamaonia e le komiti faʻatonusili a le kamupani le toe faʻaleleia o vaalele e 12 Boeing 747 o loʻo faʻaaoga muamua i malaga i Europa o loʻo maualuga ai tupe maua. Toe faʻaleleia e lua tausaga le umi mo le maeʻaina o vaalele uma e 12. Ile taimi nei, e manaʻomia ona vave faʻataʻatia isi metotia faʻaleleia atili o le auaunaga, e pei ole faʻaleleia e faʻamalamalama ai menus, faʻamautinoaina le tulaga masani o auaunaga ma ia tumau i soʻotaga a tagata faʻatau.
Mo le 2010, o faʻavae faʻavae e aofia ai le mauaina o tupe maua o le 193,000 miliona THB, o le 20.7 pasene faʻaopoopoga i luga o le 2009. Tupe maua ae tului, lafoga ma fesuiaiga o tupe mai fafo (EBIT) faʻamoemoe maua e tusa ma le 4,300 miliona THB, ma EBITDA (Tupe maua Muamua Tului, Lafoga, Totogiina, ma Amortization) o loʻo faʻatatau i le tusa ma le 32,000 miliona THB. Kilomita nofoa avanoa (ASK) ua setiina mo se 10.7 pasene faʻaopoopoga i le 80,000 miliona mo le gaosiga, tupe maua pasese kilomita (RPK) seti i le 59,000 miliona, o le 13.2 pasene faʻaopoopoga i luga o le 2009. O le averesi fuafuaina aofaʻi fale mea mo le 2010 e 74 pasene faʻatasi ai ma se 11.4 pasene ua siʻitia ai le gaosiga o uta (ADTK) ma le 14 pasene ua siʻitia ai tupe maua i le 2009 i le 4,400 miliona tone kilomita (ADTK) ma le 2,200 miliona tone kilomita (RFTK).
O le a faʻatino suiga i le 2010 ma tala atu e faʻamalosia ai ana gaioiga i totonu ma faʻalauteleina lona tauvaga i le 2011. Mo le 2012 ma tala atu, o le mautu faʻagaioiga ma faʻavae tupe o le a mafai ai e THAI ona toe tupu ma faʻalauteleina ma le gafataulimaina ia ausia le TG 100.
