Ua atoa le 40 o le ato fe'avea'i uili

HAUPPAUGE, NY

HAUPPAUGE, NY - E tatau ia Briggs & Riley le faʻaaloalo e faʻamama ai le tiga o tua leaga, fesoasoani i mafutaga faʻaipoipo ma faʻatagaina tagata e feoaʻi sologa lelei, ma fesili ai le toatele oi tatou, "O le a le mea na tatou faia aʻo leʻi faia ni atopaʻu uili?" O le masina o Oketopa, 2010 e atoa i ai le 40 tausaga talu ona fausia e le kamupani o uta uili. E ui lava i se faʻamoemoe e faʻavavau i le taimi nei e iai ni atopaʻu i luga o uili, i le 40 tausaga talu ai, na faʻateʻaina e le au faʻatau i faleoloa tetele le manatu ma lafo ese le foafoa mai o latou ofisa.

O le ato uili muamua o le manatu lea a le kamupani matua a Briggs & Riley US Luggage ma sa avea ma peresitene o Bernard Sadow. Ina ua toe foi mai Aruba ma lona toalua ma a latou atopa'u mamafa e lua, sa ia matauina se se'e latalata ane, ma faia ai se sootaga musuia, ma liliu atu i lona toalua ma faapea atu, “O le mea lena e manaomia e ato: uili.”

"Na ou iloa o le a suia le pisinisi i le taimi lona lua na ou mafaufau ai i ai. O le fa'ase'e lea ua fa'afaigofie ai le faimalaga mo le faitau miliona ma miliona o tagata, ”o le tala lea a Sadow.

O le faʻataʻitaʻiga na taʻavale ese mai le falegaosimea a Massachusetts ia Oketopa 1970 e fa uili ma se maea e tosoina ai. Na fa'asolosolo atu Sadow i tagata fa'atau Gimbels, Macy's ma isi faleoloa tele, ma ta'itasi, fa'aali atu ia te ia le faitoto'a. Mulimuli ane, na iloa e se sui peresitene vaai mamao i Macy's le gafatia. Na ia fa'atonuina lana fa'atau - o le tagata fa'atau lava lea ua uma ona ta'ua le manatu valea - tu'u se oka ma ia muamua fa'atau atu atopa'u uili.

Na fa'ataunu'uina vave e le au fa'atau atopa'u uili ma fa'asolo atu oka. O ato ua amata ona fa'atupuina i uili e lua e mama, filemu, malosi ma sili atu ona fetu'una'i i fa'alavelave ta'itasi mai inisinia a Briggs & Riley. US Luggage na faila mo ma manumalo i se pateni i luga o le mea fou fou ua maua nei i le 1972, lea na mulimuli ane faatoilaloina e isi kamupani ua mafai nei ona tuu uili i luga oa latou ato.

“Talu ai ona o vaega uma o atopa'u e iai se uili, e le avea ai ma se uili a Briggs & Riley; e te maua le mea e te totogia,” o le tala lea a Briggs & Riley ma le US Luggage CEO Richard Krulik.

OA MEA E AVEA MAI LENEI TUSI:

  • He demanded that his buyer – the same buyer who had already called the idea crazy – place an order and be the first to sell wheeled luggage.
  • When returning from Aruba with his wife and their two heavy suitcases, he noticed a skid nearby, and made an inspired connection, turning to his wife and saying, “That’s what luggage needs.
  • The prototype that rolled out of the Massachusetts luggage factory in October 1970 had four wheels and a rope tow to pull it along.

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Linda Hohnholz

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