O loʻo faʻatupulaʻia ma faʻalauteleina le maketi o femalagaaiga taugata, faʻatasi ai ma le faʻateleina o le taulaʻi atu i aafiaga faʻapitoa, e tusa ai ma se lipoti talu ai nei o loʻo faʻaalia ai o tagata tafafao maimoa i luga o loʻo faasolosolo malie ona suia, faʻatasi ai ma tagata femalagaaʻi o loʻo suia mai le opulence i aafiaga faʻapitoa. O le aofaʻi o malo o loʻo nonofo i faletalimalo taugata na siitia mai le 186.3 miliona i le 2009 i le 306.3 miliona i le 2017 ma e faʻamoemoe e oʻo atu i le 394.6 miliona i le 2021.

Na taʻua e Konstantina Boutsioukou, Associate Travel & Tourism Analyst i GlobalData, "E ui o femalagaaiga taugata sa masani ona fesoʻotaʻi ma femalagaiga muamua, fale e lima-fetu, ma faleaiga faʻailoga a Michelin, suiga o manatu o tagata faʻatau ma mea e ave i ai le faamuamua ua toe faʻamalamalamaina le manatu o le taugata i femalagaaiga; o le maualuga o le talisapaia o aganuu eseese ma le faamuamua o aafiaga nai lo le umiaina o oloa ua iu ai i tagata femalagaaʻi e saili ni aafiaga loloto o femalagaaiga.”

E tusa ai ma le kamupani, talu ai ua suia le manatu o turisi taugata, e faapena foi le au maimoa mo nei aso malolo.

Na faaauau le tala a Boutsioukou, "O malaga taugata e le o toe faʻasaoina e tagata o le vaeluagalemu, maualuga-tupe-taua tagata (HNWI), ma tagata ultra-maualuga-tupe-taua (UNHWI) ona o le filifiliga ma le gafatia o nei aso malolo faʻaleleia.' '

Millennials e le o se tasi o tupulaga sili ona tamaoaiga ma o lea i lona tulaga masani o le a le taʻua o se faʻataʻitaʻiga o tagata tafafao maimoa. Ae ui i lea, o le manatu o le 'tamaoaiga' e ese le faauigaina e vaega eseese o tagata faatau. E ui atonu e le o naunau le au meleniuma e faʻaalu se tele i luga o fale mautotogi, atonu latou te naunau e fefaʻatauaʻi i gaioiga faʻapitoa e faʻaalia e se elemene sili atu le poto masani.

Na faamatala mai e Boutsioukou e faapea: “Ua matou faailoaina ni ituaiga autū se fā o tagata faimalaga taugata; 'bleisure', 'taimi o tupe', 'taimi fa'apitoa' ma le 'matua taugata'. E ui o vaega muamua e tolu e tosina mai ai le fiafia mai augatupulaga uma, aemaise lava tagata faʻatau meleniuma, o le ultra-luxury category e foliga mai e pulea e HNWI ma UHNWI tama pepe boomers. Peita'i, o lo'o fa'atupula'ia pea le aofa'i o tama'ita'i ma tagata malaga mai le meleniuma, e fai ma sui o se avanoa lelei mo le fa'atupulaia o maketi.”

E tusa ai ma le lipoti, o atunuu o loʻo tulaʻi mai i Asia o loʻo pulea le pito i luga o le 10 atunuu o faʻasoa o tamaitai HNWIs, ona o lo latou faʻateleina vave i le itulagi i le sefulu tausaga talu ai. O lenei vaega e sili ona fiafia i femalagaaiga, e maua ai se avanoa sili mo le au femalagaaʻi aemaise lava ile soifua maloloina ma le soifua maloloina.

O tagata maumea o le meleniuma e sili ona fiafia i taʻaloga ma tagata tafafao maimoa, ae faʻapea foʻi i tafaoga faʻalesoifua maloloina e mafai ai ona latou malolo, vavae ese ma toe faʻaleleia mai o latou olaga pisi.

O faiga autu i le maketi o femalagaaiga taugata i le 2018 e mafai ona faʻaalia e le 'sailiga mo le faʻamaoni', faʻatasi ai ma le faʻatupulaia o le fiafia i femalagaaiga, soifua maloloina ma le soifua manuia, malaga faʻapitoa ma femalagaiga tele.

Ua fa'aopoopo mai Boutsioukou: “O nei faiga ua fa'amamafaina ai le suiga mai le faiga o oloa taugatā o femalagaiga ua ofoina atu i le tele o se poto masani femalagaa'i. E tatau i pisinisi femalagaa'i ona fa'atauaina lea tulaga e ala i le taula'i atu o la latou ofo i le faatosinaina o se tasi pe sili atu fo'i ituaiga tagata malaga taugata.''

Fa'amatalaga fa'avae i luga Lipoti a GlobalData: 'Tape i totonu o le Maketi Femalagaa'i Matagofie: Su'esu'ega o tala'aga ma aga a tagata tafafao maimoa, fa'atinoga o maketi, ma avanoa taua.'

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