O le fa'ai'uga o le fa'ama'i o le COVID-19, ua o'o 'ese ai tusi folau mai tagata faufautua ma tagata tafafao maimoa e filifili e tusi sa'o i le laina va'a nai lo se Online Travel Agent (OTA) po'o le auala maualuga.

Alamanuia tupe maua mai folau tagata faufautua i le 2021 na siitia i le 65% i lea tausaga ma lea tausaga (YoY) mai le $11.8 piliona i le $19.5 piliona. Ae ui i lea, o pasese folau ua faʻateleina i se tulaga maualuga maualuga. Ae faimai foi Asosi Fa'ava-o-malo o Laina Va'a (CLIA), o turisi folau na siitia i le 95% YoY mai le 7.1 miliona i le 13.9 miliona tagata.

E le pei o isi vaega i femalagaaiga ma tagata tafafao maimoa, o le pasene o le siitia o tupe maua mo faufautua faʻapitoa e le faʻatasi ma folau tuputupu aʻe pasese i le 2021, o loʻo fautua mai ai o tagata tafafao maimoa e sili atu nei e tipi ese le ogatotonu ma tusi saʻo i le laina vaʻavaʻa.

I se tulaga mataʻutia, e masani ona faʻamoemoe o tupe maua a pasese ma malaga e tutusa lelei i lo latou tuputupu aʻe, ma naʻo ni eseesega laiti. Mo se faʻataʻitaʻiga, afai tatou te vaʻavaʻai i femalagaaiga i fafo i le lalolagi atoa, o le aofaʻi o malaga na siʻitia i le 95% YoY i le 2021 ma tupe maua mai fafo na faʻatuputeleina i le 99% YoY e tusa ai ma Tulaga Faʻatauvaʻa ma Faʻamaumauga Faʻamatalaga. Ae ui i lea, o le vaʻavaʻai faʻapitoa i le aufaipisinisi vaʻavaʻa, e manino lava o loʻo le lelei le faʻaogaina o tagata faufautua faʻatasi ai ma le faʻatupulaia o tupe maua 30% maualalo ifo nai lo le tuputupu aʻe o pasese.

I le isi itu, o lenei suiga i le faiga o tusi e atagia ai lagona o tagata faatau i le taimi nei i tagata faufautua. I le Q3 2019 Tourism Consumer Survey, 44% o tagata na tali mai latou te masani ona tusi e ala i se tagata faufautua pei o le OTA. Ae ui i lea, i le Q4 2021 suʻesuʻega, naʻo le 24% o tagata tali mai na latou faʻamauina a latou aso malolo mulimuli e ala i lenei faiga faʻamau. E le gata i lea, o tagata tali mai na latou fai mai na latou tusi tuusao ma le kamupani na siitia mai le 32% i le 36%.

O loʻo i ai se lisi atoa o mafuaʻaga folau o tagata malaga ua fiafia nei e o sa'o, o mea uma ia e mafua mai i le fa'ama'i. O nisi e manana'o e sili atu le fetuutuuna'i ma le filemu o le mafaufau, a'o isi ua fa'aleagaina lo latou talitonuga ona o le le lelei o tagata fa'atau, ae maise le feagai ma tupe toe fa'afo'i.

E le gata i lea, o le le lava o tomai i totonu o pisinisi o loʻo faʻafitauli foi, ma le tele o kamupani faʻatau vaʻavaʻa ua faʻateʻa i le taimi o le faʻamaʻi ma mulimuli ane agai atu i matata eseese. Ae ui i lea, o nei faʻafitauli e mafai ona faʻaleleia uma, e faʻaalia ai e ono naʻo se suiga le tumau, ae e tatau i tagata faʻasalalau vaʻavaʻa ona gaoioi nei ina ia mautinoa e mafai ona latou puʻeina manaoga i le 2022.

OA MEA E AVEA MAI LENEI TUSI:

Unlike other sectors in travel and tourism, the percentage increase in revenue for specialist intermediaries is not correlative with cruise passenger growth in 2021, suggesting that cruise tourists now prefer to cut out the middleman and book directly with the cruise line.
O le fa'ai'uga o le fa'ama'i o le COVID-19, ua o'o 'ese ai tusi folau mai tagata faufautua ma tagata tafafao maimoa e filifili e tusi sa'o i le laina va'a nai lo se Online Travel Agent (OTA) po'o le auala maualuga.
In a pandemic situation, it is generally expected both passenger revenues and trips to be broadly similar in their growth rate, with only marginal differences.