"I Jamaica, ua matou faʻamauina tagata taunuu mai e sili atu i le maualuga o le Covid, e faʻaalia ai o le matou vaega femalagaaʻi e maufetu ma faʻapea foʻi tagata faimalaga," o le tala lea a le Afioga Hon. Edmund Bartlett, Minisita o Turisi, Jamaica, o loʻo faʻaalia ai le pisinisi o turisi i le lalolagi atoa a o faʻaauau pea ona toe faʻaleleia mai le faʻamaʻi. “E ui ina aʻafia tagata uma i le faʻamaʻi, matou te manaʻo e faʻailoa i tagata uma o Jamaica e lelei mo le agaga. O le mea lea, o le taunuuga sili lea e fesoasoani ai i tagata e toe maua lo latou lava lagona o le faʻalavelave, fiailoa faanatura, fesoʻotaʻiga tagata ma iu ai ina iloa lo latou gafatia tagata sili ona taua.
Na faia e le Jamaica Tourist Board's fa'asalalauga fa'amaumauga, Accenture Song, o le fa'asalalauga e fa'aalia ai uiga matagofie fa'anatura a Jamaica ma ona fa'auo, fa'afeiloa'i tagata o lo'o galulue fa'atasi e fesoasoani i tagata asiasi e ola io latou olaga sili. O le tauvaga na pueina e faaaoga ai le silia ma le 50 auvaa a Jamaica i le lotoifale i nofoaga i Jamaica e amata mai Portland i St. Ann. O ulugalii moni ma se aiga moni na lafo mo le tauvaga ina ia faʻaalia ai se faʻamatalaga moni. O musika faʻasalalauga o se sikoa muamua foʻi na faia e le au fai musika a Jamaica.
"Na matou lagona e taua le faʻaalia moni i tagata le uiga o Jamaica ma le mea e ese ai mai isi nofoaga faʻatauva," o le tala lea a le Faʻatonu o Turisi, Jamaica Tourist Board, Donovan White. “E ui ina tele le la, sami, ma le oneone, ae o la tatou aganuu tulaga ese a Jamaica mai a tatou musika i a tatou meaai i o tatou tagata e matua iloga ai lava i tatou.”
"O le mafuaaga lea e filifili ai tagata malaga e o mai iinei - ina ia mafai ona latou iloa ma fesoʻotaʻi ma lo tatou vibe e olaola."
O le auala o le fatuina lea o ni auala faʻamoemoe e faʻatatau i tagata e toʻatolu - Tagata Suʻesuʻe Faʻataʻitaʻi e fai ma sui o se tagata laʻititi laʻititi o loʻo mauaina Jamaica mo le taimi muamua, Fuafuaga a le Aiga e fai ma sui o le aiga talavou o loʻo feagai ma se tafaoga a le aiga ua leva ona faʻamoemoeina, ma Tagata Femalagaaʻi Vaʻai e fai ma sui o se tagata matutua e foliga mai. asiasi ia Jamaica muamua. O ala savali ua mamanuina e faʻamaonia ai le tele o taimi faʻafefe, faʻafeiloaʻiga, matagofie, malie ma le gutu e faʻaosofia ai le manaʻo o tagata asiasi mo se tafaoga moni a Jamaica.
Ina ia matamata i le:30-lua fa'asalalauga fa'asalalau o lo'o fa'asalalau i le maketi a Amerika, kiliki iinei. Mo nisi fa'amatalaga i Jamaica, fa'amolemole kiliki iinei.
E UIGA I LE FOFOGA TUSI FAI IAMAICA
O le Jamaica Tourist Board (JTB), na faavaeina i le 1955, o le ofisa tutotonu a turisi a Jamaica o loʻo faavae i le laumua o Kingston. O loʻo iai foʻi ofisa ole JTB i Montego Bay, Miami, Toronto ma Lonetona. Sui ofisa o loʻo i ai i Berlin, Barcelona, Roma, Amsterdam, Mumbai, Tokyo ma Paris.
I le 2021, na fa'ailoa ai le JTB o le 'World's Leading Cruise Destination,' 'World's Leading Family Destination' ma le 'World's Leading Wedding Destination' mo le lona lua o tausaga sosoo e ala i le World Travel Awards, lea na faaigoaina foi o le 'Caribbean's Leading Tourist Board' mo lona 14 tausaga sosoo; ma le 'Caribbean's Leading Destination' mo le 16 tausaga sosoo; fa'apea fo'i ma le 'Su'esu'ega Fa'alenatura Sili a Caribbean' ma le 'Malaga Lelei mo Tulaga Fa'afiafia a Caribbean.' E le gata i lea, na maua e Jamaica le fa auro 2021 Travvy Awards, e aofia ai le 'Best Destination, Caribbean/Bahamas,' 'Best Culinary Destination -Caribbean,' Best Travel Agent Academy Program,'; faapea foi a TravelAge Sisifo Fa'ailoga a le WAVE mo le 'International Tourism Board Provided the Best Travel Advisor Support' mo se fa'amaumauga 10th taimi. I le 2020, na faaigoaina ai e le Pacific Area Travel Writers Association (PATWA) ia Jamaica le 2020 'Tulaga o le Tausaga mo Tagata Tafafao Maimoa'a. I le 2019, na fa'avasega e TripAdvisor® Jamaica o le #1 Caribbean Destination ma #14 Best Destination i le Lalolagi. O Jamaica o le fale i nisi o nofoaga sili ona lelei i le lalolagi, faʻafiafiaga ma tuʻuina atu auaunaga o loʻo faʻaauau pea ona maua le faʻalauiloaina iloga o le lalolagi.
Mo fa'amatalaga i mea fa'apitoa o lo'o lumana'i, fa'afiafiaga ma mea e nonofo ai i Jamaica alu i le 'upega tafaʻilagi a le JTB poʻo valaau le Jamaica Tourist Board i le 1-800-JAMAICA (1-800-526-2422). Mulimuli i le JTB i luga Facebook, Twitter, Instagram, Pinterest ma YouTube. Va'ai le Jtb blog.
OA MEA E AVEA MAI LENEI TUSI:
- The approach was to create aspirational itineraries tailored to three personas – Adventure Seekers representing a younger demographic discovering Jamaica for the first time, Family Planners representing the young family demographic experiencing a long-anticipated family vacation, and Seasoned Travelers representing an older demographic that has likely visited Jamaica previously.
- Mo fa'amatalaga i mea fa'apitoa o lo'o lumana'i, fa'afiafiaga ma mea e nonofo ai i Jamaica alu ile upegatafa'ilagi a le JTB pe vala'au le Jamaica Tourist Board ile 1-800-JAMAICA (1-800-526-2422).
- I le 2021, na fa'ailoa ai le JTB o le 'World's Leading Cruise Destination,' 'World's Leading Family Destination' ma le 'World's Leading Wedding Destination' mo le lona lua o tausaga sosoo e ala i le World Travel Awards, lea na faaigoaina foi o le 'Caribbean's Leading Tourist Board' mo lona 14 tausaga sosoo.
