O le fa'aaofia e faia le tele o ituaiga, ae o Vienna o lo'o fa'aaogaina se tasi e matua le'i fa'amoemoeina i se vitio fou turisi: o se manava savali. I le maeʻa ai o se faʻasologa o faʻasalalauga e le masani ai e pei o "Vienna strips on OnlyFans" i le 2021, ua faateʻia nei le Vienna Tourist Board i le "Belly," o se faʻataʻitaʻiga faʻamaonia i le tuʻinanau ma le taliaina.
The goal of the bizarre yet endearing story is to remind everyone that traveling can be a way to treat ourselves and let loose for a few days. The message of indulging in travel experiences, especially after two years of pandemic strife, has never been so salient. Vienna is a city that welcomes and encourages travelers to embrace its offerings fully, without hesitation.
In the short film, the personified belly leaves his human “Harry” behind, feeling neglected and unwanted. The character explores Vienna’s cultural attractions in a quest to find connection. Ultimately reuniting with Harry, the two enjoy a meal in a restaurant. The nods are numerous to Vienna’s museums and attractions, including its culinary offerings that make it a unique European destination. The soundtrack is equally Viennese – the classical music was provided by the Wiener Symphoniker (Vienna Symphony Orchestra), while the electronic track is by composer and DJ Electric Indigo.
“Real moments of indulgence are becoming increasingly scarce these days as we get lost in endlessly discussing self-love, acceptance and body-positivity,” said Norbert Kettner, director of the Vienna Tourist Board. “Viennese culture has been questioning body ideals for hundreds of years. We thought it was time to embrace the consequences of self-love. The belly is a heroic figure that in the end arrives at a realization: only if you love yourself, you can truly indulge. Without shame. Without judgment.”
The metaphor plays along with many of Vienna’s cultural offerings. The almost 30,000 years old Venus of Willendorf at Vienna’s Natural History Museum is often cited as the world’s first body-positive model. And nibbling at cakes with coffee while chatting with friends or reading the newspaper is just one way that locals and travelers alike can tap into the city’s indulgent side. This video campaign taps into these attractions and experiences to showcase a guiltless, more indulgent approach to traveling.
The short film was released on October 21st.
