O le Lipoti o le Fuaina o le Umi-o-Nofoaga (LOS) fou na tatalaina i le aso, iloiloina le fua faatatau o le ova atu i le 50,000 faletalimalo i le lalolagi atoa, faʻavae i luga o faʻamatalaga mai le OTA Insight's Rate Insight platform. O loʻo iai i le lipoti se auiliiliga auiliili ile aofaʻi o faletalimalo o loʻo faʻaaogaina le tulaga o le paʻu mo le aofaʻi o po (LOS totogi), le faʻafia ona latou faʻaaogaina, le tele o paʻu, ma o a mea taua e mafai ona aumaia mai i nei. eseʻese metotia.
Mai Asia i Latina Amerika, o se tasi tulaga maoaʻe vaʻaia i totonu o le 51,075 faletalimalo suʻesuʻeina i le lalolagi atoa o le tele vaega o faletalimalo (63%) toeititi lava le faʻaaogaina soʻo se ituaiga o LOS pau. Mai le 37% o loʻo ofaina le faʻaititia o le LOS, 71% faʻaititia mo le 10 pe sili atu aso i le vaitaimi na suʻesuʻeina. I le aotelega, o le masani a faletalimalo faʻaaoga eseese tau paʻu eseʻese, i nisi tulaga tele, ma paʻu faʻaaoga faʻaaoga pea lava pea, e tele filifili, sosoo ai ma le 3-5 ma XNUMX-faletalimalo faletalimalo.
"I le avea ai ma siamupini o faletalimalo, o le matou mea moni taulaʻi o le fesoasoani i tagata faʻatupeina tupe vaʻai ma puʻeina faʻamatalaga ia malamalama ai poʻo le a le mea e galue ma le mea latou te tiga ai, ina ia latou mafai mulimuli ane unaʻia tusi ma tupe mama," fai mai Gino Engels, CCO o OTA Insight. “O le fetuunaiga o tau o se mea moni e le maalofia mo le puleaina o tupe maua mai lea aso i lea aso o le tele o faletalimalo, ona o le fesuisuiaʻi o sapalai ma manaʻoga. Faʻaopopoina le umi-o-nofo faʻaitiitiga metotia ia latou tau ma faʻalauiloa mea faigaluega pusa o se lelei auala o le aveina o tagata nofoia i vaitaimi o le maualalo manaʻoga, ma e tatau ona avea ma autu iloiloga pe a fuafuaina se tau faʻatauga ”.
Faʻatasi ai ma isi lipoti taua na mauaina:
- Ole tele o faletalimalo e faʻaaoga le paʻu LOS e masani ona le faʻaaoga se tasi maualuga atu i le 15 pasene.
- Nisi faletalimalo filifili e mafai ona faʻavasega faʻatasi i tutusa averesi paʻu faʻaititia, ae o le auala faletalimalo i totonu o filifili tasi faʻaititia mafai ona eseese tele.
- Le tele o faletalimalo filifili ma LOS faʻaititia paʻu pa'ū paʻu i le va o 30 ma 65% pasene o le taimi.
- O le pasene o faletalimalo e faʻaititia i taimi uma i luga ole LOS (a itiiti mai e 10 LOS aso toʻesea) i le itulagi o:
o Amerika i Matu - 36%
o Sasaʻe tutotonu - 29%
o Asia - 28%
o Ausetalia ma Niu Sila - 21%
o Europa - 15%
o LATAM - 12%
Auala
OTA Insight faʻatusatusa tolu tau sosoʻo tasi-po tau i fale taʻitasi ma le tau mo le umi o le nofo o le tolu po, auiliiliina i potu taʻitasi ituaiga eseese, ave lua-tagata, taugofie fetuʻutuʻunaʻi fua faatatau. Paʻu paʻu ma paʻu maualalo o taimi e faʻaalia faʻavae i luga o nei faʻataʻitaʻiga lapoʻa:
- Aofaʻiga o faletalimalo e le itiiti ifo ma le 30 aso o tau o lumanaʻi na faʻasalalau i le aso na amata ai le lipoti: 51,075
- I latou na, faletalimalo ma LOS paʻu faʻatauina ma le itiiti ifo i le 10 aso e i ai le paʻu mo le umi o le nofo: 13,237
O faʻaiʻuga na faʻaalia i le lipoti e faʻavae i luga o faʻamatalaga na maua mai i le OTA Insight's Rate Insight platform, o loʻo faʻaavanoaina ai i le au faletalimalo ni avanoa moni i taimi nei, lumanaʻi ma taimi ua tuanaʻi ma isi mea na afaina ai manaʻoga mo latou faletalimalo potu. Mo nisi faʻamatalaga e uiga i nei sailiga, download le atoa lipoti iinei.
OA MEA E AVEA MAI LENEI TUSI:
- The report provides a comprehensive analysis on the number of hotels that apply a level of discounting in return for a guaranteed number of nights (LOS discount), how often they apply it, the size of discounts, and what key takeaways can be extracted from these different strategies.
- The conclusions featured in the report are based on data derived from OTA Insight's Rate Insight platform, which provides hoteliers with real-time access to current, future and past rates and other factors impacting demand for their hotel rooms.
- Adding length-of-stay discount tactics to their pricing and promotional toolbox is an effective method of driving up occupancy during periods of low demand, and should be a key consideration when planning out a pricing strategy”.
