O le COVID-19 ua faatelevaveina le manaʻoga mo kamupani i totonu o pisinisi femalagaaʻi ma tagata tafafao maimoa e vave faʻapipiʻi i fuafuaga faʻatekinolosi e aofia ai le maketi o femalagaiga i luga ole laiga i luga ole laiga lea e faʻamoemoe e faʻatupulaia i le aofaʻi o le tuputupu aʻe faaletausaga (CAGR) o le 8% e oʻo atu i le $ 765.3 piliona i le va o le 2022. ma le 2025.
Ona o le tele o tagata faʻatau o loʻo fesuiaʻi i e-fefaʻatauaʻiga, afai e le mafai e le au taʻalo ona teu faʻafaigaluega i se fuafuaga faʻafuainumera malosi, o le a latou faʻatagaina a latou tagata tauva e ave se vaega sili atu o le maketi.
O le lipoti lata mai o autu ua faaalia ai o loʻo faʻatupuina le suiga o tagata faufautua mai se auala maualuga agai atu i se moli aseta, faʻaogaina i luga ole laiga e faʻafetaui ai suiga i manaʻoga o tagata faʻatau ma faʻatumauina tau faʻagaioiga.
O le faʻamaʻi ua faʻateleina ai le manaʻoga e faʻaitiitia le faʻafesoʻotaʻi faaletino ma o le iʻuga ua suia amioga a tagata faʻatau ma tagata faʻatau i le taimi nei e ono faia a latou fefaʻatauaiga i luga ole laiga. O lenei tulaga na faʻamaonia i se suʻesuʻega talu ai nei, ma le 78% o tagata faʻatau na lipotia mai e 'matua', 'matua' pe 'laʻi' popole i le asiasi atu i faleoloa ona o le COVID-19 lamatiaga.
Ona o le suiga o mana'oga ma mana'oga o tagata malaga fa'aonaponei, ua fa'atupula'ia ai femalaga'iga mai faleoloa maualuluga fa'aleaganu'u fa'atasi ai ma sui femalaga'i a tagata i se maketi i luga o le initaneti ua vaeluaina.
E tusa ai ma le suʻesuʻega lata mai, e 24% o tagata faʻatau na faʻaogaina se ofisa femalagaaʻi i luga ole laiga (OTA) i le taimi mulimuli na latou tusi ai se aso malolo, ma naʻo le 7% o tagata faʻatau e faʻaogaina se faleoloa femalagaiga faʻafesagaʻi.
O le COVID-19 na faʻaumatia le pisinisi turisi i le 2020 ona o femalagaiga na oʻo mai i se faʻalavelave faʻafuaseʻi ma faʻaititia ai le tau o maketi i luga o le initaneti i lalo ole 60.1% YoY ile $236.7 piliona. O le faʻamaʻi na afaina ai pisinisi, faʻalavelaveina gaioiga, faʻatupuina le manaʻomia o tagata faatau, ma faʻatupuina tau faaopoopo, peitaʻi o le tele o kamupani na faʻaogaina nei tulaga tulaga ese e faʻavave ai a latou suiga numera. Na faʻatino e taʻitaʻi ni fofo faʻatekonolosi e faʻatatau i tagata faʻatau e foʻia ai faʻafitauli o loʻo tuʻuina mai e le COVID-19, e pei o le faʻaitiitia o fegalegaleaiga faʻatau tino.
O nei fofo o le a sili atu ona mautinoa le ola i le taimi o le toe faʻaleleia o le faʻamaʻi. Masalo o le tulaga iloga o le taʻitaʻia o kamupani femalagaaʻi i luga ole laiga o le tuʻufaʻatasia ma le faʻaogaina o tekinolosi lata mai, i le tulaga o nisi o faʻataʻitaʻiga femalagaaʻi e pei o Airbnb ma Trip.com e faʻatatau ia i latou lava o kamupani tekonolosi. Faatasi ai ma lenei mea, faʻapitoa, faʻamatalaga tetele, polokalame femalagaaʻi, atamai faʻapitoa, ma le aʻoaʻoina o masini e tele sona sao i fuafuaga a kamupani femalagaaʻi i luga ole laiga, ma taʻitaʻia taʻaloga o loʻo faʻatupeina tele i nei vaega e faʻafetaui ai manaoga faʻatupulaia o tagata faatau.
