O le faʻaogaina o tekonolosi fou e pei ole Big Data ma le Initaneti o Mea ua maeʻa taʻitaʻiina i ni faʻaaoga fou ma tusi apalai o le a suia ai auaunaga i le turisi vaega ma tali atu i tagata fou manaʻoga manaʻoga. Mo lenei mafuaʻaga, o se vavalalata soʻotaga faʻapitoa faʻapitoa faamamafaina i le tuʻufaʻatasia o le talanoaina o luitau ma avanoa o lenei tekonolosi suiga aofia ai ma muamua faia mautu fomu i le fa atulaga laina o gaioiga.
Telefónica ma le Faalapotopotoga o Turisi a le Lalolagi (UNWTO) ua faʻasalalau se maliliega e galulue faʻatasi i le atinaʻeina ma le faʻatinoina o pisinisi faʻatekonolosi ma polokalame faʻaleaʻoaʻoga e mafai ai e le vaega o tagata tafafao maimoa ona faʻateleina lona faʻatauvaʻa ma faʻamalosia lona faʻaauauina umi. O lenei maliliega e oʻo mai i le taimi o suiga faʻatekonolosi loloto e aʻafia ai vaega uma o pisinisi, lea e manaʻomia ai se tautinoga i mea fou ma suiga.
Muamua, o itu uma e lua o loʻo faʻamalosia e faʻalauiloa le fou ma le numera o pisinisi i totonu o le turisi vaega e ala i le fausiaina o suiga fou fonotaga, galulue faʻatasi i matala fou polokalama ma isi vaega, ma lautele-faʻapitoa galulue faʻatasi faʻataʻitaʻiga i Open Innovation. O le autu o nei taumafaiga ia fausia ni avanoa talafeagai mo le atinaeina o ni aitia fou ma le aapa atu i tagata uma o loʻo aafia.
O tekonolosi fou o le a i ai le faʻatupulaia o matafaioi i le faʻaonaponei ma tuputupu aʻe avanoa o le turisi vaega ma, o le mea lea, o le a faʻalauiloaina faʻalapotopotoga taumafaiga e faʻatatau i le faʻaaogaina o Initaneti o Mea (IoT), Artific Intelligence ma Big Data, faʻatasi ai ma isi. Ole tele o tali a le IoT, e pei ole Retail, e fesoasoani ile faʻamaoni ole au faʻatau ile numera o avanoa e fausia ai le tulaga ese o tagata asiasi asiasi. Poʻo ni auala e feoaʻi ai, e faʻatagaina ai tagata tafafao maimoa e fiafia i taʻavale mautotogi poʻo le tufatufaina o taʻavale i se auala saogalemu. O se aofaʻiga tele o le poto masani e faʻatupuina e uiga i amioga a tagata femalagaaʻi e ala atu i masini e fausia ai tautua eseese a le IoT, faʻatagaina ai matou e ofo atu ia latou mea latou te manaʻomia faʻapitoa i soʻo se taimi.
I leisi itu, o le suʻesuʻega o le Big Data e mafai ai ona malamalama i faʻafitauli o amioga e faʻaleleia atili ai nisi o luʻitau o loʻo feagai ma turisi i Latina Amerika ma Europa, ma faʻatupuina ni faaiuga talafeagai e faʻatosinaina ai filifiliga ma faiga faʻavae lautele. LUCA -Telefónica's Big Data ma AI iunite- ua uma ona galulue faʻatasi ma atunuʻu ma faʻalapotopotoga tafafao maimoa i atunuʻu e valu i Latina Amerika ma Europa e ala i le sili atu i le 40 poloketi.
O le isi itu taua o lenei maliega o le taulaʻi i le Digital Education ma Training, o se mea taua i se lalolagi fou tekonolosi lea e suia ai galuega ma agavaʻa, e aʻafia ai le gafataulimaina ma le gafataulimaina o pisinisi. I lenei tulaga, o le a galulue faʻatasi ai vaega e lua e ala i polokalame faʻataʻitaʻi e faʻatautaia e le Telefónica Educación Digital, pei o Miríadax, e faʻalauiloa ai vasega i le lotoifale ma faʻavaomalo i luga o tekonolosi faʻavaomalo ma agavaʻa faʻaaoga mo turisi ma faʻatulagaina i vaega eseese o le vaega.
Mulimuli ane, Telefónica o le a tuuina atu lana lagolago i le UNWTO i le atinaʻeina o se Fuafuaga Faʻatekonolosi faʻapitoa mo le vaega o tagata tafafao maimoa e taʻitaʻia e se seti o sini mautu: ia tuʻuina tekinolosi fou i le auaunaga o le tuputupu aʻe gafataulimaina, faʻaleleia mea fou ma faʻalauteleina le atinaʻeina o tamaoaiga ma agafesootai.
O le maliega faʻavae i le va o faʻalapotopotoga e lua ua sainia i Madrid e Jaime Cabal, Sui Failautusi Aoao o le World Tourism Organisation, ma e Eduardo Navarro, Faʻatonu o Fesoʻotaʻiga, Faʻalapotopotoga Lautele, Faʻailogaina ma le Gafataulimaina o Telefónica SA
I le taimi o le saini, na taua ai e Cabal e faapea, "o suiga fou ma suiga faafuainumera o mea ia e ave i ai le faamuamua a le Faalapotopotoga o Turisi a le Lalolagi ina ia mafai ona maua ai se malosi faaopoopo i turisi o se aufaatasi o atinae gafataulimaina." Na ia taʻua foi, "Faatasi ai ma Telefónica e mafai ona tatou fesoasoani i le sili atu ma le 160 sui usufono i le fausiaina o a latou turisi suiga fou o meaola faisua ma fausia ia masini komepiuta e faafaigofieina ai le faia o faaiuga lelei, faafetai i le faaaogaina o le Big Data, o le poto faafoliga ma le tele o isi alualu i luma."
Mo lana vaega, na faamamafa e Eduardo Navarro: "O lenei maliega autasi e taua tele aua o tekonolosi ua tosoina mai ai le lumanaʻi o femalagaaiga ma turisi. Moni ma faʻateleina moni, Big Data, malamalama faʻapitoa ma le Initaneti o mea o le a avea ma vaega taua o le turisi poto masani ma Telefónica o se taua tele tagata taʻalo i le sauniaina o nei tautua. O fesoʻotaʻiga alava na faʻatutuina e Telefónica o le a taua foi i le faʻatinoina o lenei mea moni o le a i ai se aʻafiaga i le poto masani o tagata faʻaaoga ma i auaunaga o loʻo tuʻuina mai e tagata taaalo eseʻese i le vaega. "
OA MEA E AVEA MAI LENEI TUSI:
- On the other hand, the analysis of Big Data makes it possible to understand patterns of behavior to better address some of the challenges facing tourism in Latin America and Europe, and to draw relevant conclusions that influence decision-making and public policies.
- Telefónica ma le Faalapotopotoga o Turisi a le Lalolagi (UNWTO) have announced an agreement to collaborate in the development and implementation of digital entrepreneurship and training initiatives that allow the tourism sector to increase its competitiveness and strengthen its long-term sustainability.
- Virtual and augmented reality, Big Data, cognitive intelligence and the Internet of Things will be a fundamental part of the tourist experience and Telefónica is a very important player in the provision of these services.
