Fa'ailoga Fa'ailoga Auro a PATA 2023 Fa'asilasilaina

PATA AURO

O le lauiloa PATA Gold Awards mo le 2023 na faatoa faʻasalalau ma tosina mai 108 faʻamaumauga.

O faʻailoga o lenei tausaga e faʻamaonia ai taunuʻuga a le 23 faʻalapotopotoga eseese ma tagata taʻitoʻatasi, e aofia ai le Nofoaga Faʻatonu mo le Sustainable Tourism Administration (DASTA), Galaxy Entertainment Group, Hong Kong Tourism Board, Incheon Tourism Organization, Jeju Tourism Organization, Kerala Tourism, Korea Tourism Organization, MGM. Saina, Nepal Tourism Board, Sabah Tourism Board, Sands China Limited, Sivatel Bangkok Hotel, SriLankan Airlines, SOTC Travel Ltd, Taiwan Tourism Bureau, Tourism Authority of Thailand, Tourism Fiti, and TTG Asia Media Pte Ltd.

I lalo o le taʻitaʻiga a le ofisa autu o le PATA, na filifilia ai e le 22 faamasino tutoatasi mai le salafa o le lalolagi le manumalo o le 21 Gold Awards ma le lua Grand Title Winners.

O le PATA Grand Title Winners na tu'uina atu i ai fa'amatalaga mata'ina i ni vaega autu se lua: Maketi ma Fa'aauau ma Tiutetauave Fa'aagafesootai.

MGM Saina, Saina, mauaina le PATA Gold Award 2023 Suafa Sili i Maketi mo lana fa'aupuga o le "Turning A Traditional Cultural Symbol into A Marketing Catalyst".

I le sefulu tausaga talu ai, na fa'alauiloa ai e le MGM le ta'iala a le Lion IP fa'atasi ai ma le Siva Siva a le Liona muamua, fa'aaogaina le siva leona - o se fa'ailoga fa'ale-aganu'u a Lingnan - ma fa'aliliuina ai lenei fa'ailoga fa'aleaganu'u fa'alotoifale i se ta'iala umi o le fa'aogaina o ituaiga.

Na fa'atūina e le kamupani le manatu fa'atupuina o le "tourism +", lea e siamupini ai aganu'u fa'alotoifale e fai ma autu autu i lalo ole fuafuaga a le Lion IP.

I le fa'aogaina o lenei elemene e tasi, na tu'iina ai e le 'au le malosi fou ma metotia fa'aonaponei e fa'atupu ai le tele o mea fa'afeso'ota'i ma mea na tutupu e afua mai i ata, fa'aaliga, ma fa'afiafiaga, i tauvaga ma polokalame a'oa'oga.

O nei fuafuaga na suia ai se gagana masani, i aso uma i se faʻailoga faʻaleaganuʻu malosi na taliaina e le au faʻalogo o vaitausaga uma, faʻasologa o augatupulaga ma itulagi.

O le manuia o lenei ta’iala e vaaia i taunuuga na faamaonia ai le ala e fa’alogoina ai-ma o lo’o fa’aauau pea ona fa’alogoina-ma tagata fa’alotoifale ma le lalolagi atoa. E pei lava o le taua, o le fuafuaga e le gata na musuia ai le MGM ae na toe faʻafouina foi le aai o Macau.

le Faailoga Auro a PATA 2023 Suafa Sili i le Mauaina ma le Vafealoai sa tuuina atu i Waterbom Bali, Initonesia, mo lana polokalame fou 'Karmic Returns'.

O le paka vai ta'uta'ua, o lo'o i Bali, Initonesia, o lo'o ta'imua i faiga fa'aauau. Talu ona avea le Waterbom ma uluai paka vai e ausia le carbon neutrality i le 2017, ua setiina e le Waterbom ni sini mataʻutia e avea ma taʻutaʻua taʻutaʻua vai faʻaauau i le lalolagi, e taulaʻi i otaota, vai, ma le faʻaitiitia o le malosi.

E ala i lana 'Green Team' mataala, o le paka e mata'ituina ma le toto'a, fa'amaumau, ma lipotia lona fa'aaogaina o puna'oa, fa'aleleia le aganu'u a le 'au o le fa'alauiloaina o le si'osi'omaga. O lo'o fa'aaogaina e le Waterbom auala eseese e fa'asao ai le vai, e aofia ai le seleseleina o le timu ma le fa'amama tapuni, ae sui ai fo'i le vai o le eleele i vaieli toe fa'aleleia.

O le paka o lo'o i ai se nofoaga e fa'aogaina ai otaota, lea e fai ai a latou lava faapalaga mo togalaau. I le Q1 2023, na latou ausia le 97% o le toe faʻaaogaina o meafaitino ma faʻaititia otaota lafo i lapisi i le na o le 3.4%. O le fa'atumauina o lo'o maua'a loloto i le uiga o le paka, e a'afia ai a'oa'oga a le aufaigaluega ma vaega uma o galuega.

O lo'o fa'amamafaina ai le tu'ufa'atasiga fa'apitoa a Waterbom Bali i tiute tau si'osi'omaga.

PATA Manumalo Igoa Sili 2023 

  1. maketiina
    Su'iina o se Fa'ailoga Fa'aleaganu'u Fa'aleaganu'u Ise Fa'atauga Fa'atau
    MGM Saina, Saina
  2. Mauaina ma Tiutetauave lautele
    Toe fo'i mai Karmic
    Waterbom Bali, Initonesia

PATA Auro Faʻailoga Taualoa 2023 - maketiina

  1. Faʻasalalauga tau Maketiga (National - Asia)
    E ala i tioata a GenZ
    Hong Kong Turisi Komiti, Hong Kong SAR
  2. Fa'asalalauga Fa'atau (National – Pacific)
    Le Mea e Maua ai le Fiafia
    Turisi Fiti, Fiti
  3. Faʻasalalauga Maketiga (Setete ma taulaga - Lalolagi)
    Fa'aputu mo Kerala
    Kerala Turisi, Initia
  4. Maketiga - Felaʻuaʻiga
    Si'omia le Motu
    SriLankan Airlines, Sri Lanka
  5. Maketiga - Talimalo talimalo
    Melco Style x B. Duck @ Studio City
    Melco, Macao, Saina
  6. Maketiga - Alamanuia
    Kick – toe amata malaga ma fa'afeso'ota'i tagata Initia eseese
    SOTC Travel Ltd, Initia
  7. Polokalame Faʻatekinolosi Maketi
    Poloketi tau turisi atamai a Incheon
    Faalapotopotoga Turisi a Incheon, Korea (ROK)
  8. Lolomiina Maketi Tauiviga
    Poloketi Fa'alauiloa Nofoaga Tulaga Tulaga a Korea
    Korea Faʻalapotopotoga o Turisi, Korea (ROK)
  9. Vitio Faimalaga
    Pu'eina Sabah
    Sabah Tourism Board, Malaysia  
  10. Ata puʻe malaga
    O se Vanu i Fuga
    Turisi Pulega o Thailand, Thailand
  11. Taunuʻu Mataupu
    Savaliga i Atunu'u Fa'amalologa a Ausetalia
    Rachel Lees, Ausetalia 
  12. Pisinisi Tusitusiga
    Tausamiga Manaia
    TTG Asia Media Pte Ltd, Sigapoa    

PATA Auro Faʻailoga Taualoa 2023 Mauaina & Tiutetauave Faaleagafesootai

  1. Tauiviga mo suiga o le tau
    Galaxy Entertainment Group Fa'ata'ita'iga Si'osi'omaga ma Fa'aauau
    Galaxy Entertainment Group, Macao, Saina
  2. Tiutetauave ma Agafesootai
    Laila o le Tumau
    Sivatel Bangkok Faletalimalo, Taialani  
  3. Tagata Tafafao Mai Fa'alapotopotoga
    Kareum Nofo
    Fa'alapotopotoga Turisi a Jeju, Korea (ROK) 
  4. aganuu
    Le Toe Fa'afouina o le Old Phetchaburi Town Riverside Community e ala i le Fa'atuina o Tu ma Aganuu Turisi Fa'avae.
    Avanoa Filifilia mo Pulega Tau Turisi Fa'aauau - DASTA, Thailand
  5. Measina
    Toe fa'afouina ma Fa'afetai
    MGM Saina, Saina
  6. Tagata Faʻavae Atinaʻe Tupe Faʻavae
    Sands Retail Academy – “Tiketi i se Malaga Tulaga Olaga”
    Sands China Limited, Macao, Saina
  7. Malosiaga mo Tagata Tafafao Maimoa mai Fafo (Asia Pasefika)
    Fuafuaga o le Toe Fa'aalia o Laufanua Faalilo a Alabao Bay
    Taiwan Tourism Bureau, Saina Taipei
  8. Turisi mo Tagata Uma
    Leofoo Senior Travel Service
    Leofoo Tourism Group, Chinese Taipei
  9. Polokalame mo le faʻafouina o tina
    Mauaina ma Tiutetauave lautele
    Nepal Tourism Board, Nepal

Faamasino mo le PATA Gold Awards 2023 sa

  1. Ms. Ana Savšek, Ulu o Matagaluega, Content Digital Marketing, Slovenian Tourist Board, Slovenia, Slovenia
  2. Ms. Ana Tripković Marković, Phd, Faatonu, National Tourism Organization of Montenegro, Montenegro
  3. Mr. Chris Adams, Global Head of Research & Insights, Miles Partnership, Niu Sila
  4. Mr. Fabrizio Orlando, Global Director, Alamanuia Fegalegaleaiga, Tripadvisor, United Kingdom
  5. Dr. Faith Ong, Faiaoga Sinia, Le Iunivesite o Kuiniselani, Ausetalia
  6. Ms. Hannah Pearson, Fa'atonu Fa'aitulagi APAC, Adventure Travel Trade Association (ATTA), ISA
  7. Ms. Jen Grover, Pule Sinia Fa'aitulagi, Atina'e Pisinisi APAC, Expedia Group Media Solutions, ISA
  8. Ms. Jessie F. McComb, Tagata Fa'apitoa Sinia Tumaoti Atina'e - Turisi, Vaega Faletupe a le Lalolagi, ISA
  9. Mr. Justin Farmer, SVP, Business Strategy, MMGY Global, ISA
  10. Prof. Kaye Chon, Dean ma le Taitaifono Polofesa, Aoga o Faletalimalo ma Pulega Turisi, The Hong Kong Polytechnic University, Hong Kong SAR
  11. Mr. Kok Kee LIM, Sui Peresetene Sinia, Asia Pacific Public Sector Lead, Mastercard Inc., Singapore
  12. Mr. Leon Rais, Head of Cross Border Travel Asia Pacific, Visa Worldwide Pte Ltd, Singapore
  13. Ms. Montakarn Suvanatap Kittipaisalsilp, Polokalama Ofisa mo Aganuu, UNESCO Bangkok, Thailand
  14. Ms. Natalia Bayona, Faatonu Sili, Faalapotopotoga o Tagata Tafafao Maimoa a Malo Aufaatasi (UNWTO), Spain
  15. Ms. Natalie Kidd, Pule Sili, Asia, Intrepid Travel, Ausetalia
  16. Mr. NobuTaka ISHIKURE, Taitaifono, Goltz et ses amis, Iapani
  17. Mr. Ralf Ostendorf, Fa'atonu Pulega o Maketi & Fegalegaleaiga Fa'asalalau, Berlin Tourismus & Kongress GmbH / visitBerlin, Siamani
  18. Mr. Shiva Dhakal, Pule Sili, Royal Mountain Travel, Nepal
  19. Mr. Steven Liew, Faatonu o Faiga Faavae a le Malo - APAC, Airbnb Singapore Pte Ltd, Sigapoa
  20. Ms. Suyin Lee, Pule Sili, Discova Travel, Singapore
  21. Ms. Topaz Smith, Ta'ita'i Nuu, Va'alele, Femalaga'iga & Turisi, World Economic Forum (WEF), ISA
  22. Ms. Verra Wang, Pule Sinia PR, Malaga . Com Group, Saina

OA MEA E AVEA MAI LENEI TUSI:

  • O faʻailoga o lenei tausaga e faʻamaonia ai taunuʻuga a le 23 faʻalapotopotoga eseese ma tagata taʻitoʻatasi, e aofia ai le Nofoaga Faʻatonu mo le Sustainable Tourism Administration (DASTA), Galaxy Entertainment Group, Hong Kong Tourism Board, Incheon Tourism Organization, Jeju Tourism Organization, Kerala Tourism, Korea Tourism Organization, MGM. Saina, Nepal Tourism Board, Sabah Tourism Board, Sands China Limited, Sivatel Bangkok Hotel, SriLankan Airlines, SOTC Travel Ltd, Taiwan Tourism Bureau, Tourism Authority of Thailand, Tourism Fiti, and TTG Asia Media Pte Ltd.
  • I le sefulu tausaga talu ai, na fa'alauiloa ai e le MGM le ta'iala a le Lion IP fa'atasi ai ma le Siva Siva a le Liona muamua, fa'aaogaina le siva leona - o se fa'ailoga fa'ale-aganu'u a Lingnan - ma fa'aliliuina ai lenei fa'ailoga fa'aleaganu'u fa'alotoifale i se ta'iala umi o le fa'aogaina o ituaiga.
  • O le manuia o lenei ta’iala e vaaia i taunuuga na faamaonia ai le ala e fa’alogoina ai-ma o lo’o fa’aauau pea ona fa’alogoina-ma tagata fa’alotoifale ma le lalolagi atoa.

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E uiga i le tusitala

Juergen T Steinmetz

O Juergen Thomas Steinmetz sa galue pea i galuega femalagaaʻi ma turisi talu mai lona talavou i Siamani (1977).
Na ia faavaeina eTurboNews i le 1999 o le muamua lugalaina lugalaina mo le lalolagi femalagaaiga turisi pisinisi.

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